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So, you started a blog for your business!

That’s a great and exciting step. Now, your next one will be what to actually put on said blog.

What kind of blogs are essential for you to be writing? What kind of topics should you touch on? These are all questions that are no doubt circling your brain, so I’m going to introduce you to the concept of evergreen blog topics.

Before we get into what the exactly means, the first key step is identifying and getting to know your audience:

  • Who are they?
  • Are they men, women, or both? How old are they?
  • What are they interested in?
  • What are their behaviours?

Once you have that nailed down, you can really start creating appropriate, evergreen blog topics.

Wait…what is evergreen blog content?

Glad you asked!

Evergreen content is content that is always going to be relevant to your audience. This type of content essentially never gets old, because it consistently delivers value to your audience no matter the time of year. It lasts through the seasons – just like a evergreen tree.

Once you create a piece of content that is relevant and interesting, it won’t ever go out of style.

Here is a quick example:

For a Canadian company that sells RV accessories, a blog post titled “The Top 5 Best Canadian Road Trips” will always be relevant and interesting to their audience.

pasted image 0 (1)How do I make evergreen blog content?

There are a number of different ways you can start getting evergreen content up on your blog. Here are a few tactics you can utilize:



  • Answer frequently asked questions that pop up on your social media channels


Example: You are a retail store that constantly posts daily outfit inspiration. You notice that a number of people have been asking how they can best pair patterns together in an outfit – bust out your laptop and write a blog post that answers this question!


  • Provide industry-related tips, insights and explanations relevant to your audience


Example: You are an architect that specializes in commercial designs. What’s happening in the architecture and design industry? What tips can you offer other architects and designers? What insights do you have? Share them with your audience!


  • Explain insights that might not be clear to your audience


Example: You are a healthcare clinic. Use your blog as an educational tool to explain pressing topics related to self-care, and other concepts that might be confusing to your audience.


  • By researching your industry!


Of course you’re going to get the best results by indulging in some of your own research that is specific to your industry. What are people talking about? How can you establish yourself as an authority in your space?

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My favourite tool for this is called Answer the Public. In the search bar you can type in keywords related to your industry, and it spits out frequently searched questions and inquiries that can all be turned into blog posts! Buzzsumo is also a great resource for finding top trending blog posts that you can get inspiration from.

The best part about evergreen blog content is that you can always mix it back into your social media schedules, because the topics will always be relevant. This will cut down time on you constantly having to find external content to post on your platforms.



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1.) What is your business & why that field/service/product?

My business is Hair; I have loved, and lived this industry for 20 years now.

My business is also people.

I love people… all people, especially my clients, being able to do what I love, with who I love is something that I am so thankful for each and every day.

2.) What inspired you to start your own business?

Starting my business was something that just happened, due to circumstances, and availability to find somewhere that filled my needs as an individual. With two small children I needed flexibility, and to be my own boss. So the salon’s first location opened 7 years ago in Leduc in 2011.



Are you thinking about working flexibly? On this addition of Tipsy Tuesday Tara Dragon from Work Evolution shares her 10 best tips.

  1. Know what you mean by “flexible”. At Work Evolution, we define flexibility based on any combination of time (part time, flexible schedule, set your own hours, etc.), location (100% remote or a combination of home and office), and duration (seasonal, temporary, contract). In this way, both a full time 12-month contract and part time permanent role would be considered flexible.
  2. Communicate your plans with everyone who needs to know. This includes your manager, your coworkers, the people who work for you, your clients, your customers, your family, your childcare providers, etc. etc. If you have a structured schedule, you may want to include it in your email signature. If it varies, communicate regularly (E.g., set and share your schedule for the upcoming week on Friday afternoons).
  3. Set your boundaries and stick to them. Have a plan in place for things that come up when you aren’t working. Are you going to check your email from your phone and reply only to emergencies? Are you completely offline when you’re not working? Who will cover for you if a client/customer needs something urgently? Will you triage activities while you’re not working? Will you change your schedule/location to accommodate a client request or other meeting? Share your plans and be consistent in your follow-through.
  4. If you have the option to work remotely, know what type of social interaction you need and plan for it. Some professionals are fine working from home all the time and others get lonely and miss the interactions of an office. If you are the latter, you may choose to set up a schedule that balances your time between an office and home. If working in an office isn’t an option, explore working in locations such as coffee shops, the public library, or a co-work space.
  5. If you work from home, have a dedicated space. This is listed on every list of “how to work from home” and we can’t emphasize it enough. You need a space that you can walk away from when you aren’t working that is also separate from the other goings-on in your home.
  6. Get your technology and communication devices in order. Will you use your own computer or a company-issued one? Depending on your location, how do you connect to the network? Do people need to reach you by phone? Do you use other technology to communicate with a team (e.g., Slack, Jira, Trello, Skype, etc.)?
  7. Have a plan for document and records management. Many organizations have policies about how corporate information needs to be stored and used, particularly if you are working off-site and/or using your own computer. Can you take printed materials home with you? Can it be stored on your own computer? What about information sent to your personal email address?
  8. Be proactive about everything. Do you have a question? Ask it. Do you anticipate an issue? Resolve it. Do you have an idea? Share it. Do you need support? Request it. Engaging in communication first sends a signal to those that you work with that you are contributing and will help build trust. It will also help to ease any reservations that others might have about your arrangements.
  9. Plan financially for your flexible work. Depending on the circumstances of your flexible work, you may want to consult a financial advisor or seek the services of an accountant to make sure that you have a strong personal budget and/or are taking advantage of tax-savings opportunities. The financial impacts will differ between circumstances – a part time permanent worker is different from a self-employed consultant so advice cannot be one-size-fits-all.
  10. Communicate your plans with everyone who needs to know. Yes, this is a repeat of #2, but it is worth mentioning again. Communicate, communicate, communicate. You do not want to catch others by surprise or be a victim of their assumptions. Communicate.

At Work Evolution, we are connecting the best organizations with professionals seeking flexible employment.


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Perky Athletics is an App created by hometown girl, Rebecca Perkins, designed to bring fitness class clients, instructors and motivators together on one platform. Female app creators can seem to be few and far between, so we got to know her vision, goals, and reality behind her startup.

1. What is your business?

Perky Athletics! Perky is a website and app that helps people find and sign up for a variety of affordable fitness classes.

For fitness instructors and motivators, this is a platform for them to become their own boss. We help them find participants for their classes.

We remove the middleman of a studio. Motivators can set the venue, such as a park, condo, gym or community hall and create their classes.

We are creating a fitness community by connecting people to people.. and are just about ready to launch!


2. What inspired Perky?

Well two reasons.

Firstly, I wanted a platform where instructors, trainers, leaders and adventurers can be their own boss. They can stop being paid an hourly wage; they can earn based on the revenue they generate. They choose the class, time, location and cost per person. I want them to be able to be entrepreneurs.

The second reason is for the participants. This platform will create fitness classes that are affordable. Fitness can be expensive and I want to help create fitness and adventure classes that are accessible to all!

3.  What is with the name Perky?

It was actually so difficult coming up with a name! I played around with a lot of different fitness related names. Nothing was memorable. I wanted something random, high energy and catchy. One of my friends mentioned jokingly said it should be Perky and here we are! Yes, it also happens to be a play off of my name. 😉

4. What kinds of classes can we sign up for on Perky?

This is the fun part.. the options are endless! Literally any sport, activity or workout class you can think of, can be taught here. Both certified and non-certified motivators are welcome. If certified, credentials will be highlighted on their profile for participants to view. However, if you are just a great runner and want to set up a running group, go for it!

5. What are your Perky Goals?

The website and app are still a work in progress. My goal is to have everything complete in the first half of this year! I am going to open the site up to motivators to establish a solid base, then a few months later I all you lovely YEGBOSSBABES can start signing up for classes. 🙂

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6. What do you want to accomplish?Of course I fully am committed to promoting fitness as a way to achieve overall personal wellbeing and happiness! However, Perky is also about being brave. It isn’t easy to try a new activity or class that is unfamiliar. Just showing up for a fitness class is increasingly intimidating.  I want to help YEGBOSSBABES be brave. If we can brave here, show up and try new adventures, you are going to take this bravery with you outside of the class and into your day-to-day life. There are so many things I could learn and try, but it’s scary. While signing up for a bootcamp or yoga class excites me, the idea of taking a swimming class or a hockey lesson makes me nervous. I want this platform to make it easy to push us all out of our comfort zone. Let’s be BRAVE together.

7. What do you do to de-stress?haha… I guess it may be obvious but I workout to de-stress! Nothing like a good sweat to get our of your head! If not through working out, I destress by being around my family and friends. I have a wonderful network of people who help me de-stress just with their presence!

8. Have you ever had a time where you wanted to give up?

Of course!

Then I remember Perky is about being brave. So I better be a good role model and follow my own advice! App/web development is something I was unfamiliar with, so I have been learning on the go. What I have realized is that you have to put your confidence aside. Admit what you don’t know and ask questions. You will figure it out. 🙂


9. What is your favourite thing about YEGBOSSBABES?

I am a born and raised Edmontonian. I know how inspiring and motivating the women in this city can be. I am so excited for YEGBOSSBABES to continue to grow and create a powerful network where women can collaborate and support one another. I also want Perky to help YEGBOSSBABES become their own boss! All of you fitness motivators, use this to take control of your life.

10. What do you love most about Edmonton?

Edmonton is such a wonderful city. Growing up there I took for granted how amazing the river valley is.. YEGBOSSBABES when I come to visit this summer I will most definitely be attending Perky workouts with you all in the valley! P.S. motivators take advantage of that venue… also Hawrelak park is just perfect! Aw! I need to book a flight to Edmonton now.

11. Do you have a favourite quote:

I do because I can. One of past managers lives by this saying and I love it.

12. What have you learned creating an app that you did not expect?

When I first started working with the team, my primary concern was with the look and feel of the app. I collected countless apps and websites to analyze the “vibe” and what I wanted to mimic. Don’t get me wrong, this is important, but what I have learned is my number one priority is to make the website and app simple and as user friendly as possible. You can contemplate the placement of a logo all day, but what matters is the flow. If I had know this today I would have shifted look and feel to my second priority! I think we are at a good place with a nice balance of both. When it launches .. you can tell me 😉

13. What is your advice to a YEGBOSSBABE who is interested in developing an App?

I think generally people shy away from creating apps because if you don’t have a background on the subject matter it can seem daunting. My best advice is not to be afraid to admit what you don’t know. If you are hiring someone to develop the app for you, make sure you are comfortable with them and that they are a good fit, as you will be working very closely with them. Never be afraid to ask them for clarity or to explain a process. Honestly,  google can help you out with pretty much everything.
Talking openly about the problems I face with Perky has also pleasantly surprised me. The random pieces of knowledge, advice, or even contacts that your friends and family may help guide you in the right direction!

Can’t wait to see you all out  there you Perky YEGBOSSBABES ❤

If you are in the fitness industry and are looking for a unique and effective way to gain more clients, get in touch with Perky!

Instagram – Perky Athletics

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Meet the beautiful boss babe Laura Poburan from L2 Fitness


L2 Fitness was a teeny tiny idea what seems like ages ago now. Could we do it? Was it possible? It was really scary taking that first leap into the world of entrepreneurs. We were a little tadpole in a big ocean. It started out as a small studio, just the two of us – hubs and me. We had (and still have) an extremely loyal client base. We’re family – I would do anything for that original crew to this day. But we hit a point where we wanted to affect more people, to help as many as we could. And that meant growing the business past just the two of us and our small forever family. So we expanded – we set out to build our dream gym.

I still remember exactly where I was and what I was doing (I was on the pec-deck working my chest because I’m a bro like that) when this idea to expand started to flourish.  We planned every square inch of the space – we ordered specialty equipment from Germany, the UK and all over the states (I wasn’t going to build my dream gym without the best glute building equipment money could buy) played with the layout over and over and over again until it was perfect, and most importantly we strategized on how we were going to scale the community we had so passionately built for the last 3 years.

“They” say that we all have three places we identify with the most – your home, your work, and one other place. I want to be that one other place for everyone who comes to L2…my goal is to create a community and an environment that is centred on changing lives, and on giving people a community who will lift them up and push them forward towards becoming their most confident selves.  

I absolutely love being an entrepreneur – it’s scary as hell most of the time. And it challenges me daily – like how many more 15 hour days do I have in me? I ask myself this all the time – but somehow I wake up the next day and the one after that and the one after that and I just do it. I’m lucky because I love it – the 15 hour days feel rewarding. I’m investing in my business and my people and I never feel like quitting. I’m tired a lot – sure. I have bad days where I ask myself “Why the hell am I doing this?”, but quitting? That thought has never even crossed my mind until you asked me that question just now. If I quit, I give up on all the amazing people I’m affecting and helping, and I could never do that.

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I recently did a workshop with Lululemon where we asked people to choose a word of the year – a word that will shape their direction, their goals, and their focus for the year. My word was balance – something every entrepreneur dreams of achieving one day I think. Balance to me doesn’t mean working less – it means working smarter so that I can make time to be social, see my friends, and still be more productive than I was before.  Balance feels like a fleeting feeling, and I know you bossbabes can relate. It’s there one day and gone the next, into the abyss somewhere. Landon said something to me recently that has stuck with me…”you need to be ruthless with your time” he said.

Ruthless with my time. Huh! He was on to something. By being ruthlessly productive in the time I give myself to be, I have been able to say “yes” to more things with family and friends in the last 6 months than I have in the last 3 years. I think my biggest factor in restoring balance is actually being productive in the time you tell yourself you’re going to be productive in. And then setting boundaries for yourself so that you have no choice but to be.  Balance, I’m coming for you!

Something that people always ask me about is “OH, what’s it like working with your husband?”

It’s something that not everyone could do, that’s for sure – but for us? It works splendidly. We actually don’t spend all that much time together to be honest, which is why we plan date night every Thursday (see? Balance! I told you I was trying!) out of the gym, connecting. I’m very lucky that I can be around him all day every day and then on a day off it feels like a treat to spend time together. Plus I get a free ride to work every morning!




As a fellow female entrepreneur, I understand how it sometimes feels to put yourself last in order to one day hopefully be able to put yourself…not last. How many times in a week do you say: “sure, what’s one more thing, I’d love to…” or “of course I can do that for you…” or “I’d love to help…”

Something I have learned (the hard way) is that in order to make a powerful impact, you have to first be powerful. And nothing sucks your power cup dry faster than over stretching and remaining naïve to your boundaries. You feel this unavoidable urge to take it all on, “give me more, I can handle anything!” you think to yourself. While this is noble, and badass, do you know what is even MORE badass?

Learning when it’s okay to say no.

Knowing that by valuing your health, your sanity and your instincts this doesn’t mean by default you are devaluing those of others.

You have a lot to give to the world, but what good is that gift if at the end of the day you are left a puddle on the floor completely drained of your passion, energy, and resilience?

Something I learned the hard way is to be ruthless with your time. What are the projects that you are passionate about? What are the ones that serve your bigger vision and align you with those people who lift you up and drive your momentum? Those are the ones to give energy to.

There will always be commitments you make to others that don’t exactly float your boat, but at some level they need to serve a higher purpose or else these are going to become your downfall.

Saying “yes” to things that slow your momentum and don’t serve your goals can be draining as an entrepreneur. You have BIG goals – I know you do, because we’re the same, you and I. If you’re too busy making the goals of others happen, when are you going to have the time and energy to give to your own future?

This may sound selfish, but the truth is that it’s really not. If you’re in the business of people (and I would argue no matter what business you’re in, you’re in the business of people) your entire day revolves around working to help others within the realm of what you love to do. The more “yes’” you say to tasks that don’t move you forward, the further you move away from the focus you need to reach your lofty, meaningful goals.

In our world, achieving balance is a whole other job – just like managing our social media accounts, am I right, or am I right? So how do we do this?

  1. Planning the week out is key for me. I block out chunks of time for designated tasks every day, I plan my weeks ahead of time so I always know what is coming up, but most importantly this allows me to see if I realistically can take more onto my plate or not, when asked. This keeps me from over-extending, setting boundaries, and managing my time the most effectively.
  2. I then take this one step further and plan my “weekends” (aka the 6 hours on Sunday that I’m currently not working ha!) as well. What key relationships do I want to work on this weekend? Who do I want to connect with and how? What will I do to fill up MY cup and rest so I can continue in ruthless pursuit of my dreams? These are all just as important as being productive day after day. After-all, if these fall by the wayside, what is it you’re working so hard for?

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