What is your business & why that field / service/ product?

My business is called Fit Like a Girl.  I am a certified personal trainer and I help my clients who have been left frustrated with their weight loss and fitness goals create healthy, sustainable habits and reach their goals while feeling confident and badass at the same time.  

My mission with Fit Like a Girl is to break stereotypes of what it means for a woman to be “fit”; I want women to know that we can still be sexy and feel pretty while being strong and total badasses!

Photo 2018-10-24, 9 38 49 AM.jpg
Photo by Jeffery Kelly

What inspired you to start your own business?

I initially did not set out to become a self employed business owner.  

I started Fit Like a Girl as a blog and Facebook page for my own accountability for my own fitness journey where I discovered weight lifting and I loved how I felt stronger and more confident.  

I obtained my personal training certification in 2016 as a way to help my friends with their fitness goals and learn more about working out.  Fit Like a Girl became my “side hustle” along with my full time career as a veterinary technician. Over the course of 2017, I discovered I had a strong passion for what I was doing and loved helping others with their fitness and health goals.  So I worked like a mad woman to take on personal training full time in the early months of this year, I took that leap of faith and I’m not looking back!


Do you have a go to quote / motto?

I have several quotes that help keep me going and I repeat to myself all the time.  My favourite is one I just found online: “beautiful girl, you’re meant to do hard things so believe in yourself”.  When I feel like I am overwhelmed, I just remember it’s not supposed to be easy but I can handle it.  

I do also have a quote for my business that I have turned into a hashtag and include in my business logo which is “Live, Train, Love & Fight”  It was my motivation when I was starting my business, in my martial arts training and when I was going through my multiple knee injuries and surgeries over the past three years.  

I want to have each of my clients find their own meaning in this phrase, but what it means for me:

Live is to live your life to the fullest and live without regrets.  Living so that you don’t look back one day and wish you’ve done more.  

Train is in reference to learning and growing as a person as well as working out and enhancing fitness.  

Love means to love your life, your body and yourself.  Love yourself no matter how you look or where you are at on your own life and fitness journey.

Fight refers to fighting for your rights, fighting for your goals, fighting disease and bad habits.


What’s a personal goal of yours to accomplish? 

I have so many personal goals it’s hard to pick just one!  One that always stands out for me is to go back to competing in martial arts, specifically Ju Jitsu.  I suffered through some bad knee injuries and had two surgeries over the past three years. I have had bilateral ACL reconstruction in September 2016 and then a meniscus surgery this past March that have sidelined my martial arts training and competing.  I am slowly coming back to training, but I’d love to feel the rush of competition again and give myself something to train for.


Do you have a professional goal or set of goals for your business?

Again, so many goals I want to accomplish!  For my clients, I want to help them achieve their health and fitness goals, whether that be losing 5, 20, or 50lbs, improving their health, having a better relationship with food, making healthier choices, feeling less achy and painful, whatever those goals may be.  I also want to help them find their confidence. I want to help them feel unstoppable, strong and sexy. I want to break down the barriers of women in fitness and help women know that we are strong, both mentally and physically.


Why do you love being an entrepreneur?

I still have a hard time classifying myself as an entrepreneur!  I recently had a friend say something about me owning my own company and I remember saying “well not really” it was just a knee-jerk reaction and she looked me and said, “well what the hell do you call it when you have your own business with a company name?!” I laughed and said she was right, I just never really thought about myself as a entrepreneur or the “owner of a company”.

But what I love the most about owning my own business is that I am in charge, haha!  I love to make my own schedule, even if it means I am busier than I want to be, I know that I made myself busy and that something to be excited about.

 I love being able to form family-like relationships with my clients and being there for each step of the way in their journey.  I laugh with them, I cry with them, I celebrate each win with them. Many may think I am just a personal trainer, but I find there’s  so much more to it than that. I am really in the business of transforming not only their bodies, but their minds and life.


Did you ever have a time where you wanted to give up? How did you overcome that feeling?

I am still what I could classify myself as a “self employed infant”, because I am still so new to all of this so there is so much I have to learn and struggle through.  I do classify myself as a determined (some would call stubborn and controlling haha) person and I refuse to give up. That being said there are times when I think to myself, “I have no clue what I am doing, I have no idea what it means to be a business owner”  But I just put on some of my best boss babe music (I mean, that’s why Beyonce exists right?!) and write lists like a mad woman to figure out whatever problem is in front of me.


What’s your best boss babe moment? 

When I first started having people come to me for advice.  Whether that was just to ask some fitness and health related question or when I had people seek me out to train them.  The best moments for me are referrals. When I have one of my clients say they referred me to a friend or coworker because they love working with me, I’ll think I must be doing something right.  

What platform do you find most success / interaction from?

I find Instagram ( and Facebook (  I am slowly trying to understand the algorithms and keep up with the changes. I would like to build up my website and blog more.  


Work-life Balance: What you do you do to destress? What is your must-have moment of the day?

Since I am still a newbie at being a business owner, I am still working out the kinks of a work/life balance.  Since I work mostly in the evenings, it can get hard during the week to spend valuable time with my husband, but when I get home in the evenings, even if it’s late, I try to spend as much time with him as I can and turn “off” work mode.  

I also love to be outdoors and try to escape to the mountains whenever I can.  This past summer, we went several times to the mountains for hiking, camping, backpacking, etc.  I enjoy being able to work my schedule out so I can take the time to head to the mountains, be without cell service and just adventure with my husband and friends.  

For de-stressing, I make sure I squeeze in my own workouts and keep up with my fitness.  Whether it’s in the morning or between clients, I put on my headphones and try to focus on myself for even just 45 minutes.  I also have been making more of an effort to prioritize my martial arts training, so I try to go to classes when I can and focus on improving my skills.

What are you looking to learn from other YEGBOSSBABES in the Community?

Anything I can!  I love meeting other badass business ladies and hearing their experiences and knowing I am not alone in this crazy journey of owning a business.  


Find Jackie on Instagram or on her website.

Mad Love Monday 4
Photo credit desilesphotography

Officially, I am a Registered Acupuncturist and Traditional Chinese Medical Doctor, specializing in sexual and reproductive health. Unofficially, I sit with people and try to sort through the messiness, and intricacies, of being human haha. I guess you could say I’ve always been drawn to human sexuality and sexual health, I noticed very early on how crucial our sexuality is and how much it contributes to our over health and well-being. Just like our Mental Health is an important focus and can tell you a lot about what is going on for a person, the same applies to how we go about our sexual health and how we view it.

I have always been fascinated with entrepreneurship and the business side of things. I was that typical kid that never liked being told what to do and had to figure it out myself (sorry Mom lol). I think as human beings we crave creation and creating things in our life and my job just so happened to be something that I wanted to create for myself.

I’m going to let you in on a little secret: “Expansion is NOT linear”. I constantly have to remind myself of this quote, along with many of my clients. When it comes to growth and creating, (a business / family / art etc) the process has a natural expansion and contraction to it. Sometimes it feels like you’re killing it and others it feels like you’re taking two steps back but in the bigger picture you’re growing.

Mad Love Monday 3 (1)
Photo credit desilesphotography

In order to grow, I definitely set a lot of goals for myself. Goal Setter! (for all my Lululemon crew out there haha). A big one I’m in the middle of is launching a project that I have been working on for a very long time. It’s my Soul Project and it involves a lot of beautiful people so there is a lot at stake. With launching it, I want it to have a global impact in the realm of Sexuality. How people view it, what they know about it (for themselves and sexuality as whole) and how it is spoken about. Who knows, after that maybe books, talk shows, speaking engagements, workshops. sky’s the limit ! =)

That’s what I love about being an entrepreneur, there is really no limit to what you can create. I love that I am really in control of what I get out of my business. I have no one else to blame if things go wrong, but that means I am always the solution as well. It can be scary but so empowering and rewarding.

Although it is rewarding, there were SO many times I wanted to give up! Haha, ALL THE
TIME. In school there was more times than I could count and when I first started practicing, I questioned myself constantly. I haven’t had that feeling in a while though. It gets hard and some of the remedial tasks are daunting but the pay off far outweighs that.

The only way I got through it, honestly, was to keep going. There was no other option than to keep going. I also recognized early on (thanks to my development training that I got a chance to have while working at Lululemon for years) that I had this story about me not finishing things. Once I recognized that, I was able to see when I was wanting to quit because I was scared. I had to experience what it was like to go through something difficult and get through it. I had to see the other side. Everything you desire is on the other side of that discomfort you experience.

If I never kept going I wouldn’t have the cool, boss babe moments that I have. Like when I got my first full week of bookings and I started a waitlist for clients to get in to see me. As a practitioner that is a huge feat, and something that a lot of us strive for. I achieved that relatively early on after school and that was very rewarding for me.

As a practitioner, getting your name out there is an important focus and my website has been a great way to do that. Just like Instagram, it’s great because it gives me an opportunity to give information, resources for people, advertise, and educate. . It’s a fascinating little business tool.

Mad Love Monday 2 (1)
Photo credit desilesphotography

With being in the health and wellness industry we talk a lot about “work-life Balance” and I have a slightly controversial view on it. I think the concept is talked about a lot but not really understood. I also think in this day in age we glamorize being “busy” (or “grinding” haha). With being an entrepreneur a lot of my “down time” is spent on developing myself and my business. To be honest, if I didn’t do that I wouldn’t be able to grow the way I have and at the speed that I have. It takes a lot of work to develop a business and a brand and that’s not always balanced. I am just now at a point where I can begin to adjust my schedule to something more centred around myself and take my personal time into account. If I demanded that straight out the gate, I would not be where I am. A lot of practitioners come straight out of school and have a sense of entitlement – they think they should get paid a top wage, have a clinic give them clients, all the while working 3-4 days a week with hours that work for them. Balance is not a perfect straight line, it is crooked and in the bigger picture it ends up being balanced. Sometimes you have to sacrifice areas of comfort in order to accomplish something bigger than you imagined you could. With that being said, I’ve noticed the importance of self awareness, if I know my patterns that show up when I am under higher levels of stress then I know I need to balance it out with things that fulfill me (ie: gym, time with family/partner, mindless television, nature, journalling, budgeting, creating etc).

I’m really excited to learn from and see what other YEG Boss Babes are up to and see their growth. I want to see how women view themselves in roles that would typically be male dominated. I think women have a vast array of qualities and seeing how they apply those to success in business is so cool to me. If one of us wins, we all win.

Find Nicole on Instagram or on her website


We are so happy to have been given this opportunity to collaborate with one of the newest event venues in the Edmonton area, The Whitewood Barn. This venue is unbelievably beautiful and is unique to the area. Owner, Chris Rickie, is a huge supporter of our community and we could not have been more spoiled by her hospitality. This Fall Market was a huge undertaking and was made so successful by our giving community and two of our co-founders, Amy Bender & Kayla Kaliszuk. Thank you for your hard work and dedication to make this our most successful Market yet with over 900 RSVP’d customers.

Thank you to everyone who attended, and we are excited to plan more Markets in the Edmonton area in 2019!

For more information about The Whitewood Barn, click here

Chantelle was nominated for a MAD LOVE MONDAY by her assistant Ashley Moorji from Aradia Fitness! Below is what she shared with us about Chantelle!

“She owns 4 different Aradia Fitness locations (Kingsway, Whyte Ave, Sherwood Park and St.Albert). She decided to take on Aradia fitness when she was just 19 years old & has since built the largest pole dancing business in Edmonton! She works so hard every day to ensure that not only her business is running smooth, but that her staff  and customers are treated fairly & are happy. While building up her pole dancing empire she also had a daughter & finished her social work diploma through Grant Macewan. AND to top it all off she started a charity (A Radiant Goddess) for young girls. I have been working for her for nearly 4 years and have NEVER been so inspired or motivated by anyone than I have Chantelle
I would love for her to be featured. She truly deserves all the praise she can get! <3″

Hey! Thanks for reading!


My name is Chantelle Beasley, and I am the owner and operator of Aradia Fitness. We have six studios, and four locations including Whyte Avenue, Kingsway, Sherwood Park, and St. Albert. We primarily specialize in pole fitness and aerial arts, but we also include fun alternative fitness classes such as hip hop, belly dancing, aerial yoga, dancing in heels, twerk, strength/flexibility, and so much more!

Growing up, people knew me as the unathletic slug that avoided gym class at all costs. (We’re talking, I would only show up to class to get signed off for attendance, and then I would sneak away to sleep in the gym locker room). I absolutely despised physical activity. Often, I would find myself going to the gym because I felt like I had to, or because I was trying to burn off as many calories as what I had for supper that evening. I hated it – it became about obsession in regard to what my body looked like, and it didn’t help me appreciate my body for what it was.

I was about 17 years old when I saw MTV Canada interviewing a pole dancing studio in Toronto. I was glued to this interview, and I couldn’t help but think “What!?! You can take pole dancing classes? It’s a form of fitness? This looks like something I actually wouldn’t hate!”


And as soon as I turned 18, I signed up for my first class at Aradia Fitness. I was a nursing student at the time, and I convinced one of my classmates to join me. VERY long story short, I became instantly hooked. (Yes, my first few classes were awkward as heck, and I felt like I was in the wrong place the entire time, but once I got past that feeling and realized everyone was in the same boat as I, it was incredible).

And for the first time in my life, I finally stopped counting my calories. I began setting goals in pole fitness as to what tricks I wanted to attain, not how much weight I wanted to lose. I would look at girls in higher levels, and think “WOW, if I could EVER do that, I would be so proud of myself.” And with practice and work, I did learn to do those things, and through it all, I learned to become proud of my body for the incredible things that it can do, as opposed to just how it looked.

So at the age of 19, my dad who owns his own business as well, also owned some commercial property in Sherwood Park. He had a vacant mezzanine, and he would constantly suggest “we should open up some kind of a business up there.” With my new passion, I suggested that pole fitness would be a great fit in the community – and he agreed to let me put a studio up there! And that was it – from there I took over the original Edmonton studios two years later, and opened up our fourth location in St. Albert almost three years ago now.

chantelle pole

Without realizing it, I think my lifes’ motto is “just do the things.”

I take a lot of risks – and I admit that I haven’t been very cautious about my business decisions. If something sounds like a fun challenge, I hardly think twice about it, and honestly just go for it. Sometimes I have absolutely NO idea as to how these “opportunities” are going to play out, how I’m going to even afford them, or if it will work – but I do them anyways. I only think about the possible positive outcomes of those adventures, and even if failure does happen, which it WILL, I think about what I will learn from it, and how it will help me grow as a leader and entrepreneur.

I just feel that if we only have one life to live – what are we doing to live it to the fullest? Being an entrepreneur, and owning Aradia has helped me live my passions out to their fullest.

I am always setting goals. I have daily goals, weekly goals, monthly, yearly, and even 5 year plans in place. They definitely change all the time, my 5 year plan today could be different tomorrow, and that’s okay!

Did I ever have a time where I wanted to give up? I’d say I contemplate giving up more often than I don’t. Being an entrepreneur will never, ever be easy. My biggest struggle is that I’m a huge people pleaser. If somebody is unhappy with something, I take it very personally, and lose sleep over it until it’s “resolved” or made better. As you can imagine, having a clientele of 500 students, and 50 instructors – it’s next to impossible to please everyone – but they keep me on top of my game, even when it’s hard! My business is my baby, it is an extension of myself, so I feel that when somebody is unhappy with my product, they are in return unhappy with me. I try and use this as a positive for my business, because I truly want my customer experience to be incredible!

Chantelle straddle

The reason at the end of the day as to why I’ve never given up, is because I believe in what I do – SO strongly. Getting the e-mails, receiving the feedback, and hearing about how pole fitness has changed somebody’s life… there’s no greater feeling, there’s no greater reward.

None of this could be done without my incredible team. They are the face of Aradia. I can sit behind my computer and make business decisions, but without my team to carry forth safe training, a body positive attitude, and a want to build community – Aradia is nothing without them.

As a YEGBOSSBABE, I want to connect with other YEGBOSSBABES in order to find a means of support. Admittedly, when I am going through my business lows, I struggle emotionally. As much as my husband lends an ear for support, he does not quite understand the struggle of a business owner. Additionally, I can not put the stress of my woes on to my team – it would be incredible to find a support system from other YEGBOSSBABES who can relate and connect by supporting each other through the difficult entrepreneurial times!

Jocelyn Davison was nominated by us here at YEGBOSSBABES and Danielle Dugan of Etched in Marketing. As a valuable member of our Ambassador Program here at YEGBOSSBABES, we are proud to be featuring this talented entrepreneur. Here is what Danielle shared with us about Jocelyn:

“[Jocelyn] is one of the most positive, encouraging, and supportive people I have ever met. In the just under a year that I’ve known her, she has not built up her business (which she’s been hustling hard on), she has worked to help build connections and a community among Edmonton female entrepreneurs. I feel like she always has something new and exciting going on but never brags about it (although she should since it’s all due to her skill and hard work) and instead is always asking about and building up those around her. Basically, Jocelyn is amazing!” 


Jocelyn Laughing.png
Lady Luck Studio Photography



We have now been in business for 1 year! We got to celebrate with some members of our community at Central Social Hall. Check out some photos from the event courtesy of the talented Nicole Constante! We were very honoured to have Justine Martinson, owner of Lipstick Empire, to speak about her journey as an entrepreneur. Thank you from everyone here at YBB for your inspiring message! A big thank you to our Ambassador, Jocelyn, from the Virtual Effect for emceeing our event and all of her hard work she put in to making our Birthday so FUN!

This slideshow requires JavaScript.

Special thanks to our sponsors and collaborators:

I Love Pampangas
Park Girl Designs
Aradia Fitness
Eat Me Blooms
Eliasz and Ella Jewelry
Lana Ramsay Photography
Sweet Skin Body Sugaring
YEG Lash Room
MYX Beauty
Central Social Hall
Lipstick Empire
The Virtual Effect

Want to be in the know about what’s next for us and you as part of our community? SUBSCRIBE TO OUR MAILING LIST


1. What is your business & why that field / service/ product?

I am in the business of helping people feel and look their absolute best and portraying the best version of themselves.My business is primarily a style consulting and personal shopping business but I also offer other services like consulting on portraits, headshots, events and even help people pack for travel.

I am also interested in dabbling in wardrobe styling, working with photographers and potentially collaborating on creatives or editorial work. Down the road I’d like to get into providing corporate seminars for organizations on dressing in the workplace.

I launched my business ( only very recently but being a stylist is something I have wanted to do for quite some time. 

2. What inspired you to start your own business? 

Well, to put it simply – the desire to build a business based on something that I truly am passionate about. Before deciding to start my styling business, I had a pretty successful career in the corporate world for over 10 years. I then went on to have my kids (ages 6 & 4 now) and stayed at home with them for a couple of years. Once I returned back to the corporate world after being home with my kids, I felt like something had changed in me. I knew that I wanted more than just the everyday grind of working for a large public company, that the differences I could make were really just minor. I wanted to go to work every day and feel passionate about what I could do to help someone, love what I do and feel a sense of satisfaction. I also worked in the recruitment world for about a year, learned a TON and all this led me to figure out that entrepreneurship was in the cards for me.  DSC_0615

3. Do you have a go to quote / motto?

Yes! Style is more than just clothes. A lot of people think that fashion and style is superficial and materialistic, the truth is – the reason many of us love it is because it does something for how we FEEL. There really is just something to be said for putting on those beautiful shoes and feeling like you can do anything, or those pair of jeans, etc. I also believe that for me, being able to help other women (or men!) feel more confident about themselves is really a gift I’m really excited about sharing!

There is a quote that came from Rachel Zoe and I included it on my website because it really depicts what my motto as a stylist is. It speaks to the importance of how what we wear depicts how we are viewed by others and sends a message about confidence, self-awareness, assertiveness and the list goes on.  From someone who spent many years in the business world, I saw firsthand how this concept is so very true in the business world. I love being able to help others be the best version of themselves

4. What’s a personal goal of yours to accomplish? (time frame?)

Personally, I really would like to bring back fitness into my life more regularly! Ever since having kids, exercise has really not been made a priority for me and I struggle getting it in. For all the mommas out there who are incredibly fit, I need to take a page from your book! Although, I do have to say that the type of exercise I’m drawn to these days is ALLL about Yoga! I LOVE yoga and would like to incorporate it into my daily routine. 

5. Do you have a professional goal or set of goals for your business?

Wow, I’d say really a few things.  I’d really like to learn all there is to know about the styling business, connect with other women in business and give back to the community where I can. I am excited to learn from those around me, make connections, collaborate and build long lasting relationships. By the end of 2018, I would like to have 2-3 collaborations.

6. Why do you love being an entrepreneur?

I am a very driven person and the concept of entrepreneurship is a match made in heaven. I have a business background so I understand the foundation which helps, but so far what I like the most is the creativity that I can put into it and I take great pride in calling it my own. I enjoy having the flexibility to drop my kids off at school, pick them up and flex with what’s happening in my personal life. I’m not going to lie, I’ve been pushed outside my comfort zone a lot but I know that for both personally and professionally when I allow myself to be exposed to new ideas, new environments –  I learn, grow and thrive. 

7. Did you ever have a time where you wanted to give up? How did you overcome that feeling?

Jen D Style hasn’t been around for very long. I’ve had a few moments where I thought, “What are you doing?” But for the most part, I charge on forward and keep reminding myself that if I believe in myself and my ability to succeed, I will. Mediation and yoga practice has really helped ground me during days of uncertainty, self-doubt and stress. 

8. Whats your best boss babe moment? (First moment of reassurance). 

To be honest, it was actually when I decided to quit my last job as a recruiter. Don’t get me wrong, I LOVED the organization I worked for but I never felt quite right with whether the job itself was for me. I recruited for senior level finance professionals (which is what I came from) and I became very good at it. The moment I came to realization that I needed to move on was when I realized that even though I didn’t particularly enjoy the work, I was still successful! The whole concept FLOORED me.

I immediately began to think, “Can you imagine what you could do if you actually loved what you did? That’s when Jen D Style was truly born. 


9. What platform do you find most success / interaction from? (IE. Pinterest, Instagram, Facebook). 

So far, mostly Instagram @jendstyle.yeg. My next step is to build my blog, facebook and pinterest platforms very soon. 

10. Work-life Balance: What you do you do to destress? What is your must-have moment of the day (me time)? 

I think most of you will laugh at this but my biggest de-stressor is SHOPPING! Retail therapy is at its finest for me. Otherwise, my favourite “me” time is after the kids go to bed. Anyone who has little children knows that the post child bedtime relaxation is the only chance you really get to unwind!

11. What are you looking to learn from other YEGBOSSBABES in the community? 

I’m most excited just to meet other BOSSBABES and learn from them! This journey is quite new for me and I have so much to learn. There really isn’t anything better than a community of people around you who can support you and you can grow from. I’m so happy that I found YEGBOSSBABES and can’t wait to attend all the upcoming events.