How to Curate a Killer Blog with Evergreen Content | Marina Khonaisser
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So, you started a blog for your business!
That’s a great and exciting step. Now, your next one will be what to actually put on said blog.
What kind of blogs are essential for you to be writing? What kind of topics should you touch on? These are all questions that are no doubt circling your brain, so I’m going to introduce you to the concept of evergreen blog topics.
Before we get into what the exactly means, the first key step is identifying and getting to know your audience:
Who are they?
Are they men, women, or both? How old are they?
What are they interested in?
What are their behaviours?
Once you have that nailed down, you can really start creating appropriate, evergreen blog topics.
Wait...what is evergreen blog content?
Glad you asked!
Evergreen content is content that is always going to be relevant to your audience. This type of content essentially never gets old, because it consistently delivers value to your audience no matter the time of year. It lasts through the seasons - just like a evergreen tree.
Once you create a piece of content that is relevant and interesting, it won’t ever go out of style.
Here is a quick example:
For a Canadian company that sells RV accessories, a blog post titled “The Top 5 Best Canadian Road Trips” will always be relevant and interesting to their audience.
How do I make evergreen blog content?
There are a number of different ways you can start getting evergreen content up on your blog. Here are a few tactics you can utilize:
Answer frequently asked questions that pop up on your social media channels
Example: You are a retail store that constantly posts daily outfit inspiration. You notice that a number of people have been asking how they can best pair patterns together in an outfit - bust out your laptop and write a blog post that answers this question!
Provide industry-related tips, insights and explanations relevant to your audience
Example: You are an architect that specializes in commercial designs. What’s happening in the architecture and design industry? What tips can you offer other architects and designers? What insights do you have? Share them with your audience!
Explain insights that might not be clear to your audience
Example: You are a healthcare clinic. Use your blog as an educational tool to explain pressing topics related to self-care, and other concepts that might be confusing to your audience.
By researching your industry!
Of course you’re going to get the best results by indulging in some of your own research that is specific to your industry. What are people talking about? How can you establish yourself as an authority in your space?
My favourite tool for this is called Answer the Public. In the search bar you can type in keywords related to your industry, and it spits out frequently searched questions and inquiries that can all be turned into blog posts! Buzzsumo is also a great resource for finding top trending blog posts that you can get inspiration from.
The best part about evergreen blog content is that you can always mix it back into your social media schedules, because the topics will always be relevant. This will cut down time on you constantly having to find external content to post on your platforms.
Check me at marinakhon.wordpress.com!