MAD LOVE MONDAY | Ashley Prince - More Fun! Gourmet Sweets


I am Ashley Prince the owner and baker behind More Fun! Gourmet Sweets. More Fun! Is all about taking classic sweets and transforming them with healthful and gourmet ingredients. Each baked good is made with a combination of Sprouted Spelt flour and unbleached flour, organic produce, eggs and dairy and natural flavors and colors. Everyone is trying to consume less processed foods and more natural ingredients but everyone still craves sweets like cakes and cupcakes! So I set out to make better sweets, ones that you can feel good about serving yourself and your family.

More Fun! Came to fruition from one comment on my personal Facebook page. My sister had asked me to make her wedding cupcakes and I was practicing my piping skills and posting them to Facebook. Someone commented and asked “how much for an order?” At this time I was practicing with a bran muffin and store bought icing, so the thought that someone was interested in ordering was hilarious. But, I knew I could put together something absolutely delicious for this person, so I began to brain storm. And that folks, is how it all began.

When I created more fun! I had just been laid off, and I ended up being out of work for 8 months. The creation of my business allowed me to focus on something other than being out of work and that was huge for me. Fast forward nearly 2 years and I am embarking on the biggest challenge yet. I am crowdfunding in the month of February 2019 in hopes of gathering the remaining funds to move into a storefront in Leduc!

In this blog post, I wanted to touch on something I feel is relevant to me right now but also for many women going through the entrepreneur journey. I want you to have the confidence to “try”. Whatever that may mean for you- the next step in your business, the realization of an idea you have been mulling over for some time- find the confidence to try it. Because that’s how my journey began, I wanted to give this baking thing a try.

As my journey continued, I began to notice a change in myself that has truly been eye opening. I have realized my tenacity and instincts are more powerful than I have ever allowed them to be in the past. I attribute that evolution to allowing myself to become an entrepreneur. Yes I say “allow” because 3 years ago I would never have had the notion of starting a business from scratch. I allowed myself to run with an idea. To dream and create something without the fear of rejection. At the time, my bakery was just an idea that no one knew about but me. Slowly the idea grew stronger to the point I shared it and started to find ways to bring my products to the people to see what they thought. And do you know what? They loved it! And when I was told “these are the best cupcakes I have ever had”, that’s when I knew I couldn’t stop and I had to work towards bringing my baked goods to the masses. And this happened all because I found the confidence to try.

I decided late in 2018 that I was going to take a BIG step and launch a crowdfunding campaign to help raise the remaining funds to open my storefront. I knew it was time for the next big “try”. To take a calculated risk in hopes of furthering my business. I am preparing myself for the emotional rollercoaster ride that will follow with this crowdfunding campaign. I encourage you to follow me on social media, as I post about the highs and lows of this next chapter of my business. Perhaps my journey will give you the inspiration to try.

If you would like to contribute to my campaign you can visit my Instagram, Facebook, LinkedIn, website or visit Every contribution receives a reward, so I urge you to check it out! Campaign runs from Feb 1- 28th.

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