TIPSY TUESDAY - Best Boss Books VOL. 2
Thrive by Arianna Huffington
Arianna Huffington knows what she's talking about. As the co-founder and editor of the Huffington Post Media group, she has battled and come out on top when others would have counted her out. Hav ing it all does not mean a bigger office and an impressive salary - Huffington cleverly points out that finding the balance between a healthy idea of success and having the life you want is how you truly thrive. Take control of your work life by harnessing the power of mindfulness, intentional relationships and physical discipline - live the life you want before it's too late. Arianna Huffington will walk you through her awakening to being so digital connected that it is killing us to redefining what success means for every business woman.
2. Purple Cow by Seth Godin
"Why fit in when you were born to stand out?" - Dr. Suess
Some books dance around the issue and when you have finished reading them you aren't sure what actionable steps you can take to improve your business. After reading Seth Godin's book, written in his trademark, straight forward style, you will be ready to take a look at who you are in the marketplace and what you can do to be noticed, remembered and successful - be a Purple Cow. If you are looking for a fluffy, inspirational read, this is not it. This is a logical awakening of how you are perceived in your field and how you can leverage your special brand of awesome to grow your business to where you want it to be.
3. Year of Yes by Shonda Rhimes
Whereas this is not specifically a business book for women, it is written by a woman who has dedicated herself to creating a media empire that has entertained millions, and she did it all while balancing family life, the pressures in a male-driven television industry and her own personal struggles. Shonda Rhimes decided to fully embrace success by taking a personal challenge - say "Yes" more often and see what happens. Reading about the challenges and victories of Shonda in business, daring to do things a little differently is inspiring, and it reminds each of us that taking risks may seem impossible but if you are dedicated and tenacious, you too can dance in the sun and be an example of success in business.
4. Building a Story Brand by Donald Miller
The internet is full of businesses trying to stand out and be heard among the noise. We are all trying to be social media marketers, but most of us are unclear on the most relevant ways to tell people why they should choose us in the marketplace. Donald Miller shares the 7 points of a story format that we are all familiar with and respond to, and how to communicate your business message clearly so that you can reach your ideal customer and tell them without any misunderstanding exactly who you are and what you can do for them. Miller has figured out that gaps in communicating our message is the greatest cause of failure in business. His tools will help you succeed and connect better with your intended client base in a way that is practical and smart.
Do you have a book you found resourceful? We want to hear about it!
-XO YEG BOSS BABE TEAM