My creative grind is my blog where I document my personal style, events, travel destinations, creative projects and my sneaker campaign #ShesGotSoleXO aimed to empower women in sneaker culture (so expect a lot of sneaker content haha). I started this platform four years ago and had no idea what I was doing. I built this blog from the ground up and had to learn how to document my content right down to taking outfit photos on my tripod, landing collaborations on my own and networking with bloggers and brands. I represent the fly girls who love sneakers and refuse to conform to what society deems as “ladylike.” It has not been an easy journey but i am thankful with how far it has gotten me. I’m still learning even to this day. My next venture currently involves dabbling in video content and jumping on the Youtube wave.



My mother! She is an entrepreneur who I watched build her business from the ground up in project management. When you lived with someone for so long and have seen them work their ass off with your own eyes, it adds fuel to your fire. Also surrounding yourself with people who create art. Whether it is music, photography, fashion, podcasts.



Okay this is going to sound corny but as of now my motto has been the Nike slogan which is Just Do It! If you’re afraid to do something, it means you should let go of your ego and do it. Fear is always going to be there and we have to acknowledge that. Enjoy the process and if you fail, pick yourself up and learn from it and try it again.



Of course! And in those moments, I have to remind myself why I started in the first place and have to take a few days to recharge. Sometimes it lasts weeks and even months. I don’t want to be known as the person that gave up.



I would say there was a moment where I was asked to photograph a local event and showcase it on the blog. I was to be there for the entire duration and I knew what I was capable of in terms of my creative writing and photography skills and I requested to be compensated and we negotiated a number that we both agreed upon. In that moment, I knew my skills were valued and I knew what I brought to the table.



Oh gosh there’s alot!
– I watch old 80’s, 90’s and early 2000’s music videos and completely lose myself
– I dance around my condo a lot whether im cleaning or just straight up stressed out
– research things on the internet
– read the mantra on my fridge (thanks grandma)
– meditate
– catch up on a book
– flip through old vogue magazines



Teamwork and combining forces to create magic! Whether its a boss babe who is a photographer, marketing guru, stylist, podcaster, and sneaker freak, just being vulnerable and putting myself in a position to learn as much as I can. I like hearing stories about how these powerful women got their start, how they overcame different obstacles leap of faith gives me the courage to step out of my comfort zone even more.



Photo | @jillcoursenphoto

1.       What is your business & why that field / service/ product?

We are the directors of GEL Lashes Canada, a revolutionary new lash lifting system that lifts, curls, and tints the natural lashes while nourishing and strengthening them. We love this product because its keratin and silk peptide infused formula enhance your natural lashes and encourages healthy lash growth. There is no damage/stress to your lashes.

2.       What inspired you to start your own business?

We both had corporate jobs that were draining and unfulfilling.. We have been friends for over 18 years, and both wanted to explore/travel more. We both love beauty and wanted to build something new and exciting together! (IG: @gellashescanada)

Tammy went in to lashing 6 years ago because she has always been obsessed with lashes. She used to write a beauty blog dedicated to reviewing mascaras, and found the market was lacking products that truly enhanced the lashes perfectly. (IG: @lash.bish @keravielashloft)

Natalia got in to permanent makeup because she always valued natural beauty and hoped to find a way to empower people to feel beautiful from the moment they wake up. (IG:

3.       Do you have a go to quote / motto

 Keep your head, heart and lashes lifted!


4.       What’s a personal goal of yours to accomplish? (time frame?)

We are both opening up our own shops!

Tammy – opening up her own shop, Keravie Lash Loft at Kingway Garden Mall on Sep 3.

Natalia – securing a space to grow Studio N this year.

5.       Do you have a professional goal or set of goals for your business?

We want to help people feel confident and carefree, while empowering them to take charge of their life and chase their dreams. For our students, we want to provide them with the best tools possible to be successful and strong business owners.

6.       Why do you love being an entrepreneur?

Because we love travelling, the ability to set our own hours and go on adventures whenever we want is probably the first and foremost reason! Secondly, we are both extremely type A and love bossing each other around haha

7.       Did you ever have a time where you wanted to give up? How did you overcome that feeling?

We are both super motivated and have super high expectations of ourselves, so sometimes when things don’t turn out as well as we had hoped, we both work together on staying positive and figuring out how to improve and tackle the obstacles in our way. Beating yourself up or worrying without formulating a plan is just a waste of energy, so we try to avoid that at all costs.

8.       Whats your best boss babe moment? (First moment of reassurance).

When we first saw the look of happiness and joy on a client who didn’t even know she had lashes! Also, the positive feedback from our students was incredible!


Photo | @jillcoursenphoto

9.       What platform do you find most success / interaction from? (IE. Pinterest, Instagram, Facebook).


10.   Work-life Balance: What you do you do to destress? What is your must-have moment of the day (me time)?

We both have an unhealthy obsession with sushi, Little Caesars, puppies and long baths. Ok, but seriously, exercise and learning to laugh at yourself go a long way.

11.   What are you looking to learn from other YEGBOSSBABES in the community?

EVERYTHING! We have had the fortune of meeting people who continually inspire and motivate us to be better, and we wouldn’t have it any other way.

Natalia & Tammy

Nicole Constante-2

8 months ago, I moved to Edmonton. That’s usually how my story starts when other people ask me. And I still love how they say, “no way!! SIX MONTHS!” Followed by the question “So how are you liking it?” I don’t think I’ll ever get tired of blabbing about how much I love this city, the opportunities and new perspective it has been giving me.

Before getting here, my parents always told me that life would be so different. That it would bore the frick out of me. So imagine my horror when I landed from that tiny WestJet plane only to see empty roads, dark large fields covered by snow and nothing else? I panicked for a bit. TAKE ME BACK TO MY CITY.

But somehow I knew deep within me that that doesnt have to be my story. This is the greatest adventure I was ever going to take on. My first winter, my first plane ride.. NEW CITY, NEW ME.


I didn’t have any idea of what I wanted to do. My parents wanted me to finish my school, which didn’t feel right for me.. I wanted to learn by doing. And luckily they trust me to make my own decisions. While I had 99 hobbies, there was 0 plan. I knew what I didn’t want, but not certain of what exactly it was that I wanted.

Except of one thing.

I was sure of the kind of people I want to surround myself with.

I wanted a community.


And it’s funny how when you think you want something, the universe just shows up and takes care of the ‘how’ because that same day, I stumbled upon a facebook ad for an eventbrite link. And then another. And then another. I ended up RSVP’ing for 3 events and I attended my first workshop/networking event only 2 weeks after moving here! THE GUTS. And there Ive met so many people I still keep in touch with and have collaborated in the past!

Jay Shetty, a monk turned motivational speaker and entrepreneur said, “You can’t be what you can’t see.” And so I keep looking at them, especially when I get off track, it’s like a wake up call. I find that it’s when Im surrounded by these people that I’m so inspired to create, to reach my fullest potential, and be the woman I want to become because they prove to me that not only is she possible, but necessary.

The idea of starting a personal brand photography business came to me when I attended my second event. The speaker that day was this beautiful beautiful woman who screamed beauty! and confidence! and power and i-know-the-ish-im-talking about! While watching her talk with passion and certainty,  I could see her heart is fully in it and that she was doing it for more than the superficial. I said to myself “Wow. She’s the kind of person I want to become.” She was a powerhouse woman!

I was just inspired and starstruck, if you will. And if you’re like me, when someone peaks my interest, the first thing I do is stalk their social media.. And so I did. I was so excited I just couldn’t get enough of her energy! And when opened up her instagram, it wasn’t disappointment, but more so I was confused?? Her digital presence wasn’t on par with what I saw in person. Where is the powerhouse woman that I encountered? Her instagram wasn’t doing her justice and I felt frustrated! Haha!

While I knew how successful she already was in her business, I also knew that it could be better. I just wished everyone who stumbled upon her social media also experienced the person that left me in awe and wonder. And that’s how it came to me, “I could help her!” And then that night was a rabbit hole of brand photography.

Nowadays, our business card is our social media, our websites. It’s not everyday that people would stumble upon our shop, see us in action, or watch us on stage speaking, but the chances of them stumbling upon our social media is much higher. And through it, we could reach more people, and serve more people. And so we want to leave a good impression the first time they land on our pages and position ourselves as an expert and a professional in our industry. It breeds trust. And we’re in the era of digital marketing to convey our message, promote our products and tell our brand story.

What inspired me to start and continues to, and also the reason why I love being an entrepreneur is the community. Im so overwhelmed and happy and grateful to be surrounded by people who GET me, have the same mindset and vision and believes in the same things I do.. I love taking photos AND I get to nerd about business and life and be my nosey self with these kind of people all WHILE being of service to them and their business. What did I do to deserve such grace?! I’m just the happiest doing it! Aah.

I think one of my best boss babe moments was when I got my Sigma 24-70 lens and it’s for a number of reasons. First, it was my first big purchase (the biggest so far) with my own money! And second, it symbolized a lot of things for me. One of them is that I trusted myself enough because before getting it I asked so many questions including, “Am I sure about this? Can I be trusted?” It felt like a commitment. And second, it made me proud how brave I was to invest into my business!

lens (1)

Entrepreneurship to me means being able to build something that supports me and allows me to support those I care about. It gives me financial, location and time freedom and allows me to live and embody my values. Most importantly, it keeps me going after growth. There’s so much room for it. I love how there’s always something to work towards and everytime, it forces me to level up.

There was this one time when I came home, locked myself up and cried so hard. The ugly cry. My mom cried with me for hours that night because I couldnt tell her what was the reason and it broke my heart. She couldnt take seeing me cry THAT way that she said “If it only hurts you like that, I’ll just make you go to school and stop what youre doing.” I felt so undervalued and I couldnt hold or look at my camera for the next 3 days. Ive never experienced such pain.

I remember saying “i’ll never do this again..” and then not even a millisecond after that I caught myself answering, “oh come on. Let’s be real here, you’re gonna do this again lol” “That’s true.” (Who else talks to themselves???? And says “lol” out loud? Haha!)

I journaled a lot. And prayed. And meditated. And realised that it was just my ego being bruised, not the end of the world. And if there’s something I shouldnt give up on, it’s my vision.

That’s what I always do, especially when it all feels blurry and messy. My mornings are crucial for me to stay afloat. I always spend the first hour of the day for myself– journaling, listening to preachings/motivational videos, working out, etc. When I fill my own cup first, I have more to pour into others and I am able to show up better for my clients. So having my mornings to myself are non-negotiable. If I have to be on a morning meeting or a shoot, I’ll wake up super extra just so I could still have my me-time. My mornings are mine, always.

I guess I can say that I’m a very goal and results oriented person so I always have something I aim towards. I set goals for every area of my life including my relationships, health and fitness, career, finances, etc. And I come back to them every week and at the end of every month. I’m still figuring it out as I go, so even though I have this clear vision of who I wanna be in 10 years time, I still allow myself to play, experiment and course correct along the way.

Nicole Constante

For my business, my goal is to learn from as many people as possible and create genuine connections, hence why I’m doing my blog series Women To Watch Wednesdays. Id love to do more of that and be more consistent with it in the coming weeks. There are so many people I keep finding on Instagram that I want to meet and whose mindset I want to explore.

That’s why Instagram is my favorite social media! I feel like my people, my tribe, hang out there and it proves true every time. It also allows me to build my personal brand, tell stories, showcase my work and at the same time, show up as myself in the Instagram Stories! Haha! I love planning and curating content for it, writing my long chatty captions, and connecting with people!

Instagram connects me with other #yegbossbabes. It’s my first window to their business, how they run it and who they are as a person. It lets me learn from and ABOUT them.  I didnt come from a business-minded family so my hunger for community is just over the top. I love watching them hone their craft and seeing how their story unfolds. Learning about their mindset, work ethics, values and (for someone who loves being a tourist in her city) even their go-to coffeeshop, I’m all for it!! I just wanna meet more people. That would be the real adventure.

Thank you for reading. And to @yegbossbabes, thank you for the opportunity to share my story with others. If it helps inspire 1 person, I did my job. 🙂 I guess I’ll end this with my favorite catch phrase, my go-to cheer, and my motto for life,


Hair Lounge-48 (1)

Hello beautiful boss babes! My name is Kathleen.  I have been in the hair industry for eight years now, and I still am absolutely in love with what I do. My love for the industry originated when I took the cosmetology program at Paul Kane High School. Shortly after starting grade 10, I decided to enroll with the Registered Apprenticeship Program, starting my apprenticeship at a small local salon and I was on my way, building towards my career. In my grade 11 year I was the victim of bad high school bullying, so I decided to graduate early by fast tracking all of my high school classes. Shortly after, I decided to challenge the hair program at Eveline Charles Academy, graduating at the age of 17, and quickly earning my Red Seal Certification at the age of 18. Fast forward over six years, and I now own a hair salon called The Hair Lounge in St.Albert.

What inspired you to start your own business?

Since the beginning of my career as a hairstylist I had worked in the same small, less than 500 square foot, salon. After seven years I started to feel as though I had no room left to grow where I was working. I was suffering from bad anxiety even just heading to work every single day because I didn’t know how I was going to be treated from day to day by the owner, you can say I was beyond fed up. I was at the point that I wanted to quit hair, but in the back of my mind I knew hair was still my passion, I just had to move on. Long story short, I ended up getting fired for having a dream of potentially opening my own salon. I was left with no job, and still had bills to pay. Let’s just say that lit a fire under my butt. Getting fired gave me the push I needed (that and my fiancé constantly telling me “you can do this Kathleen!”), and in that moment I decided I was never going to work for someone again. In less than 17 days, I got keys to a building, and we were fully renovated. I guess what I am saying is, as unfortunate as it was, I had to hit rock bottom before I could start building, but the thing about rock bottom, is it makes for a pretty darn strong foundation to build off of.

bossbabe6 (1)

What is your best boss babe moment?

Actually, this moment wasn’t until very recently. Although I have been fortunate enough to have a very successful career from day one, I did not realize how much support I had until opening The Hair Lounge on June 1, 2017. My best boss babe moment was when The Hair Lounge turned one this past June. One year of successfully working for myself. One year of hustle (honestly, I never leave the salon). One year of confirmation. One year of “yes, Kathleen, you can truly do this.”

Hair Lounge-56 (1)

Why do you love being an entrepreneur?

In this day & age, honestly who isn’t trying to be a female entrepreneur, and I love it. Why wouldn’t we want to try to be the best we can be for ourselves? I absolutely love the support I get from co boss babes, and I will always do anything in my power to support other entrepreneurs. Being a female entrepreneur is so rewarding in many ways. Although, anyone who tells you that working for yourself is amazing because you can work less hours, have holidays whenever you would like, etc. is totally lying to you. Working for yourself is amazing, but it is A LOT more work in the first few years. You don’t get many vacation days, and you work a lot more hours without the extra pay. But, I can personally say, being an entrepreneur is probably the most rewarding thing thus far in my lifetime. I get to make my own rules, and if you ask any of the girls that work with me, they will tell you, I don’t like rules.

Professional goal for your business?

I am currently in the process of making an online shop for The Hair Lounge so clients don’t have to leave the comfort of their own home to be able to have our professional products in their hands. Also in the works is our “Local Company Shop” where we do a two month rotation in store of goodies from other local companies. I love the idea of supporting local so I feel like this is a great way to get other small companies names out there.


Life is a balance of holding on and letting go. In my past there have been a TON of bumps in the road, and I can honestly say that I appreciate [almost] every single one of them because without the bumps I probably would not be where I am today. You have to be able to hold onto the bumps that will push you into being the best you can be, but also let go of the bumps that may hold you back. My hope is to encourage & motivate anyone into being the best they can be, and to stand behind & encourage any co-YEGBOSSBABES!

Hair Lounge-46 (1)

All photos by Sara Jewell Photography –

Facebook link –

Instagram – business @the.hairlounge

                       Personal @hairbykatleenaa

Website –


The business I have created is called Sober Saturdayz. I work hard to plan really rad, alcohol-free events around YEG! I’ve teamed up with some of Edmonton’s most amazing restaurants and bars to build community and implement non-alcoholic options into their establishments. Although this business is on the up-rise now, the brainstorming started at a very young age. I grew up in an abusive home this includes physical, verbal and substance abuse. I saw first hand how alcohol altered my family and I felt first hand how it started to deteriorate my own personality. I became obsessed with the idea of how to help my family, reading numerous self-help books, researching resources online and reaching out to advocates. Even though I put in so much time and energy, I felt like I had hit a dead end. I became frustrated with the fact that I was unable to save or cure some of my family members and that lead to my own binge drinking. Things were dark and felt helpless for a little while but eventually when I began to help myself, my passion project arose! Its amazing how things line up when you start taking care of yourself, and that was the birth of Sober Saturdayz.

Sober Saturdayz 3.png

Growing up I always knew I would own my own business and that I would help people rekindle the fire within themselves. I just didn’t know how, I tried a few different things but nothing ever came to full fruition. It always felt like I was forcing things, until Sober Saturdayz came around. Initially it was me and another friend who brainstormed ideas, but slowly the project became too big of an idea and I was alone. I knew I was relatable because of what I had been through and I knew I needed this project just as much as this project needed me.

“The goal is to become a little more awake and aware each day. You have come too far to fall back asleep dear sister. Weave your wisdom. Search for ways to wake up”.

Besides the Sober Saturdayz project I am also in school to become an Acupuncturist. I Will finish my Degree by march 2020, this is my toughest goal and will take the most dedication!

I was lucky enough to have a meeting with some of the crew at Start Up Edmonton, they are really good at breaking things down into easy(er) steps. The ability to hold (sold out) events every month is goal one. Finding the most delicious non-alcoholic products is goal two. Collecting resources for addictions and other support in the city and adding it to my website is goal 3. Integrate DELICIOUS non-alcoholic beverages into local establishments is goal 4 and creating my own non-alcoholic product is goal 5. Man that feels good to write down!

Sober Saturdayz

There have been more than many times where I wanted to end things. My own mental and physical health played a big part, lack of support from friends added to that and then dealing with my own family was the icing on the cake. Dealing with it all was gross, I’m not going to lie about that. I lost some friends, had to spend a lot of time alone and take risks that I didn’t feel brave or capable enough to take. But here we are, and seriously if I can do it, so can you.

I knew things were going to be okay when I started getting attention from the press. When CBC radio messaged me, followed by an interview on CityTV news and then a 15 min convo with Ryan Jesperson. This showed me that importance of my project and that I wasn’t the only person hungry for change!

I definitely get the best responses from people/community on Instagram. But facebook has been really great for media to get in contact, I think they’re both important platforms to use. I don’t mess with Twitter, I think that will lead to me spreading myself thin. Also I have to say WIX has been THE BEST for creating a webpage. It the only site that was easy enough for me to use and with the layouts I needed!

Sober Saturdayz 2

Finding balance with work and school and Sober Saturdayz has been a ride for sure. Not drinking DEFINITELY helped with that. For me it was really important for me to do things slowly and on my own time. Staying in on weekends, getting enough sleep and long walks (without my phone) with my dog were seriously therapeutic. Not to mention baths with candles, essential oils and face masks. Because for some reason face masks always make me feel like I have my shit together!

The support within the YEGBOSSBABES community is what i’m most stoked about! The fact that we are encouraging one another and helping out with advice when we can (without judgment) is incredible. It’s a seriously amazing feeling seeing woman around you following their passion and glowing because of it!

Interested in being featured? Contact us at



Greetings! I’m Amanda Wall and I offer a range of creative services as a contractor and consultant. My services are split between graphic design and illustration.

As a Designer I specialize in brand strategy, identity design, and print materials. Brand strategy is a unique collaborative service I provide. To sum it up, it’s an in person or remote video workshop that I facilitate with a client to clarify purpose, find the business’ personality or voice, better understand customers, and define business goals. The outcome directs the design process in a deliberate and result driven manner.

As an Illustrator I lean towards publishing, editorial, commissioned, and commercial work. I create work with personality, character, and story telling ability. I love working conceptually or within the nonsense genre. I work in both traditional and digital mediums.

I provide effective strategies, powerful identities, memorable assets, and conceptual storytelling. My whole focus is to create meaningful and compelling content that drives positive engagement.

Who are your clients?

My ideal clients are positive, collaborative, and open; people who let passion, not just profit, guide their business. I love working with clients on projects relating to education, social services, health and wellness, sustainability, community, creative services, and anyone generally trying to do good in this world via their business.


Why and how did your business start?

The start of my career required a lot of determination. There were many obstacles to getting quality jobs for reasonable pay; most obviously inexperience, a saturated workforce, and limited positions available. Once I broke in, I took all that I could learn from each position until I obtained the experience needed to consider working for myself.

I wanted to move on from the stagnation I felt in my day to day tasks as an employee. I wanted to control the variety of projects I was a part of. I wanted a work culture that I wasn’t finding as an employee. I also wanted to be home with my emerging family. I slowly readied my business launch during maternity leave from my last employed position.

What is your go to motivational quote?

In recent years I’ve looked to the advice, “Do one thing every day that scares you” from Mary Schmich. With this notion I’ve created a lifestyle of fearlessness. I take every opportunity possible to extend my comfort zone. My business and being has benefited from it. Time and again I’ve created new opportunities and reached new achievements.


What’s your best Boss Babe moment?

I’ve had limited availability since becoming an entrepreneur due to being the primary care giver for my children. My first moment of reassurance was when I extended my part time availability to full time and saw those hours filling. I also felt validated when my income began growing exponentially because of the changes in structure I’d made to my business. These moments were earned because I found a business mentor within my industry, continuously developed my technical skills past post secondary, endured failures, and gave myself permission to throw away all ties to imposter syndrome.

What platform do you find most success?

I am a regular on Instagram (@amandawall_cs) and Facebook (Amanda Wall – Creative Services). I see the importance of being on social media and have even gained a few clients there. I have to say though, that most of my business comes from meeting new people face to face. I always have my ear open for problems that I am able to solve for others. It’s also how I’ve gotten over my distaste for sales. I’ve never wanted to be a salesperson but a problem solver is something I can get behind.

What are you looking for from other YEGBOSSBABES?

I want to make authentic connections with others in the community. I hope to find opportunities to give encouragement and humbly accept it. I want to learn from the different paths each of us has taken. I’d love to provide my services to anyone looking for better visual communication. Feel free to reach out to me or connect with me on social media.

Interested in being featured? Contact us at