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So, you started a blog for your business!
That’s a great and exciting step. Now, your next one will be what to actually put on said blog.
What kind of blogs are essential for you to be writing? What kind of topics should you touch on? These are all questions that are no doubt circling your brain, so I’m going to introduce you to the concept of evergreen blog topics.
Before we get into what the exactly means, the first key step is identifying and getting to know your audience:
- Who are they?
- Are they men, women, or both? How old are they?
- What are they interested in?
- What are their behaviours?
Once you have that nailed down, you can really start creating appropriate, evergreen blog topics.
Wait…what is evergreen blog content?
Glad you asked!
Evergreen content is content that is always going to be relevant to your audience. This type of content essentially never gets old, because it consistently delivers value to your audience no matter the time of year. It lasts through the seasons – just like a evergreen tree.
Once you create a piece of content that is relevant and interesting, it won’t ever go out of style.
Here is a quick example:
For a Canadian company that sells RV accessories, a blog post titled “The Top 5 Best Canadian Road Trips” will always be relevant and interesting to their audience.
How do I make evergreen blog content?
There are a number of different ways you can start getting evergreen content up on your blog. Here are a few tactics you can utilize:
- Answer frequently asked questions that pop up on your social media channels
Example: You are a retail store that constantly posts daily outfit inspiration. You notice that a number of people have been asking how they can best pair patterns together in an outfit – bust out your laptop and write a blog post that answers this question!
- Provide industry-related tips, insights and explanations relevant to your audience
Example: You are an architect that specializes in commercial designs. What’s happening in the architecture and design industry? What tips can you offer other architects and designers? What insights do you have? Share them with your audience!
- Explain insights that might not be clear to your audience
Example: You are a healthcare clinic. Use your blog as an educational tool to explain pressing topics related to self-care, and other concepts that might be confusing to your audience.
- By researching your industry!
Of course you’re going to get the best results by indulging in some of your own research that is specific to your industry. What are people talking about? How can you establish yourself as an authority in your space?
My favourite tool for this is called Answer the Public. In the search bar you can type in keywords related to your industry, and it spits out frequently searched questions and inquiries that can all be turned into blog posts! Buzzsumo is also a great resource for finding top trending blog posts that you can get inspiration from.
The best part about evergreen blog content is that you can always mix it back into your social media schedules, because the topics will always be relevant. This will cut down time on you constantly having to find external content to post on your platforms.
Check me at marinakhon.wordpress.com!
Are you thinking about working flexibly? On this addition of Tipsy Tuesday Tara Dragon from Work Evolution shares her 10 best tips.
- Know what you mean by “flexible”. At Work Evolution, we define flexibility based on any combination of time (part time, flexible schedule, set your own hours, etc.), location (100% remote or a combination of home and office), and duration (seasonal, temporary, contract). In this way, both a full time 12-month contract and part time permanent role would be considered flexible.
- Communicate your plans with everyone who needs to know. This includes your manager, your coworkers, the people who work for you, your clients, your customers, your family, your childcare providers, etc. etc. If you have a structured schedule, you may want to include it in your email signature. If it varies, communicate regularly (E.g., set and share your schedule for the upcoming week on Friday afternoons).
- Set your boundaries and stick to them. Have a plan in place for things that come up when you aren’t working. Are you going to check your email from your phone and reply only to emergencies? Are you completely offline when you’re not working? Who will cover for you if a client/customer needs something urgently? Will you triage activities while you’re not working? Will you change your schedule/location to accommodate a client request or other meeting? Share your plans and be consistent in your follow-through.
- If you have the option to work remotely, know what type of social interaction you need and plan for it. Some professionals are fine working from home all the time and others get lonely and miss the interactions of an office. If you are the latter, you may choose to set up a schedule that balances your time between an office and home. If working in an office isn’t an option, explore working in locations such as coffee shops, the public library, or a co-work space.
- If you work from home, have a dedicated space. This is listed on every list of “how to work from home” and we can’t emphasize it enough. You need a space that you can walk away from when you aren’t working that is also separate from the other goings-on in your home.
- Get your technology and communication devices in order. Will you use your own computer or a company-issued one? Depending on your location, how do you connect to the network? Do people need to reach you by phone? Do you use other technology to communicate with a team (e.g., Slack, Jira, Trello, Skype, etc.)?
- Have a plan for document and records management. Many organizations have policies about how corporate information needs to be stored and used, particularly if you are working off-site and/or using your own computer. Can you take printed materials home with you? Can it be stored on your own computer? What about information sent to your personal email address?
- Be proactive about everything. Do you have a question? Ask it. Do you anticipate an issue? Resolve it. Do you have an idea? Share it. Do you need support? Request it. Engaging in communication first sends a signal to those that you work with that you are contributing and will help build trust. It will also help to ease any reservations that others might have about your arrangements.
- Plan financially for your flexible work. Depending on the circumstances of your flexible work, you may want to consult a financial advisor or seek the services of an accountant to make sure that you have a strong personal budget and/or are taking advantage of tax-savings opportunities. The financial impacts will differ between circumstances – a part time permanent worker is different from a self-employed consultant so advice cannot be one-size-fits-all.
- Communicate your plans with everyone who needs to know. Yes, this is a repeat of #2, but it is worth mentioning again. Communicate, communicate, communicate. You do not want to catch others by surprise or be a victim of their assumptions. Communicate.
At Work Evolution, we are connecting the best organizations with professionals seeking flexible employment.
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As a fellow female entrepreneur, I understand how it sometimes feels to put yourself last in order to one day hopefully be able to put yourself…not last. How many times in a week do you say: “sure, what’s one more thing, I’d love to…” or “of course I can do that for you…” or “I’d love to help…”
Something I have learned (the hard way) is that in order to make a powerful impact, you have to first be powerful. And nothing sucks your power cup dry faster than over stretching and remaining naïve to your boundaries. You feel this unavoidable urge to take it all on, “give me more, I can handle anything!” you think to yourself. While this is noble, and badass, do you know what is even MORE badass?
Learning when it’s okay to say no.
Knowing that by valuing your health, your sanity and your instincts this doesn’t mean by default you are devaluing those of others.
You have a lot to give to the world, but what good is that gift if at the end of the day you are left a puddle on the floor completely drained of your passion, energy, and resilience?
Something I learned the hard way is to be ruthless with your time. What are the projects that you are passionate about? What are the ones that serve your bigger vision and align you with those people who lift you up and drive your momentum? Those are the ones to give energy to.
There will always be commitments you make to others that don’t exactly float your boat, but at some level they need to serve a higher purpose or else these are going to become your downfall.
Saying “yes” to things that slow your momentum and don’t serve your goals can be draining as an entrepreneur. You have BIG goals – I know you do, because we’re the same, you and I. If you’re too busy making the goals of others happen, when are you going to have the time and energy to give to your own future?
This may sound selfish, but the truth is that it’s really not. If you’re in the business of people (and I would argue no matter what business you’re in, you’re in the business of people) your entire day revolves around working to help others within the realm of what you love to do. The more “yes’” you say to tasks that don’t move you forward, the further you move away from the focus you need to reach your lofty, meaningful goals.
In our world, achieving balance is a whole other job – just like managing our social media accounts, am I right, or am I right? So how do we do this?
- Planning the week out is key for me. I block out chunks of time for designated tasks every day, I plan my weeks ahead of time so I always know what is coming up, but most importantly this allows me to see if I realistically can take more onto my plate or not, when asked. This keeps me from over-extending, setting boundaries, and managing my time the most effectively.
- I then take this one step further and plan my “weekends” (aka the 6 hours on Sunday that I’m currently not working ha!) as well. What key relationships do I want to work on this weekend? Who do I want to connect with and how? What will I do to fill up MY cup and rest so I can continue in ruthless pursuit of my dreams? These are all just as important as being productive day after day. After-all, if these fall by the wayside, what is it you’re working so hard for?
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No matter what your company is about, you can find comfort during those long drives between clients, long editing sessions, making sessions, etc. in podcasts. Some of these podcasts are educational for bossbabes while others are just pure entertainment. To save you time trying to find a podcast worth downloading, we are here to share our experiences so far with podcasts we can’t get enough of. Here is a list of podcasts we are digging at the moment.
Laugh out Loud:
This is the newest podcast on our list but with some of the most entertaining guests, like Kristen Bell and Ashton Kutcher, just to name a few. It’s funny, personable and gets guests talking about relatable topics.
A longtime fav podcast of mine because of the really neat concept: Celebrity guests, Anna Faris and her good friend Sim and at the end of each podcast, they all provide strangers advice on their relationships in life. Super relatable and just full of really great vibes. Anna is such a homegirl.
Listening to home town fav, Kaitlyn Bristowe on her podcasts is like sitting down with wine and your girlfriends and laughing your a** off for an hour. It’s hilarious girl talk.
One of Amy’s favs to listen to while driving or working, is local DJs podcast, Ryder & Lisa from HOT 107. Keep your day going with this light and funny podcasts from two hilarious Edmontonians.
This gang has different personalities with such diverse guests, there is always an episode for every girl. While they can be obnoxious, they cover great topics while keeping down to earth and sometimes – just plain raunchy. A good laugh for all in need. indeed..
“Airing twice a week, She’s Building Her Empire will help you follow you purpose, blaze the trail and build or expand your business empire – without running yourself into the ground. From Mindset and Productivity to Branding and 7-figure Business Systems & Strategies, listen to what tickles your fancy.” – She’s Building Her Empire Website
Make your dreams and reality with the help of this inspiring podcast! Listen to men and women tell their true stories, get life hacks that lead to success, and listen to questions answered by other entrepreneurs. Learn, learn, learn.
Canadian girls sharing their journey in the retail world. Better yet, there are Western Canadian women killing it! With great conversation and guests, you will for sure learn something new. The vibe is very inspirational as well – babes who really support other babes.
I have this thing for crime podcasts – and it all started with this podcast.. It was so good and happened to heat up this case that is over 12 years old… No spoilers. I will leave you with that..
Christopher Goffard, from LA Times, tells this true story while interviewing the people involved. It takes turns you did not see coming – so it is perfect for a long drive or long evening working away!
This podcasts made plenty of Best of 2017 lists and that’s simply why I tried it.. I am so happy I did. It is a story that takes turns and reveals so much about the human condition. I don’t want to spoil it, but just trust me when I say, it is worth listening to from begining to end. *I do recommend lightening things up here and there with a podcast from our Laugh Out Loud section while listening to this podcast.
Because I found such obsession in Up & Vanished, creator Payne Lindsey cracks open an even older case (40 years ago) and investigates it as he creates his episodes. This crime is Atlanta’s darkest secret, and it seems to still have a lot of questions still remaining.
We hope you find great new podcasts from our list! Let us know your thoughts on these podcasts and if you have any favourites you would like to share with our #YEGBOSSBABES community! Comment below!
Written by: Paige Simpson
As a business owner, creating content for social media platforms can be difficult, especially if you aren’t equipped with skills in graphic design, photography, or videography. That’s why I created this list of 5 foolproof and free-to-use apps that will help you boss babes create and organize engaging content for all of your social media accounts:
1. Spark Post
This app, created by Adobe, allows you to create stunning graphics and videos that can be used for your social media platforms. The app includes professionally designed templates for any social media platform. I personally use this app to create animated video graphics for my Instagram stories as well as engaging animated content for the social media profiles of my clients.
If you are searching for free and beautiful stock photos to add some pizzazz to your social feed, you need Pexels in your life. Pexels provides thousands of HD, top-quality, stock photos and videos on its platform. Another plus, all of the photos and videos on the platform are easy to find and search for by simple keyword association.
If you haven’t heard of Canva yet, you’ve clearly been living under a rock. This easy to use design app allows you to create stunning graphics in no time! Whether you are creating a new social media post, logo, infographic, web advertisement, printable coupon, newsletter, menu, etc…this app has every boss babe covered.
Need help planning your Instagram feed? Look no further than UNUM. If there’s one thing a boss babe needs, it’s more time in the day. This app helps save time by letting you plan your Instagram posts ahead of time on their app. UNUM’s open grid format allows you to visualize exactly how your Instagram grid will look before you post. This tool is a necessity for every boss babe looking to create a flawless Instagram feed!
Want a quick and easy way to edit your photos before posting them on social media? VSCO is the app for you! If I don’t have time to edit my photos using Adobe Lightroom, an easy, time-saving alternative is VSCO. I usually use VSCO to adjust things like the cropping of the photo, exposure, highlights, shadows, sharpness, etc. The app also includes tons of moody filters to add to your photos if you’re into that!
Creating engaging social media content for your business or personal brand starts with finding, utilizing, and leveraging the right resources and programs. All of the social media apps mentioned above are free and easy-to-use resources that you can utilize to help you achieve your social media goals.
As a business owner, treat your social media profiles as if they were your babies. If you had the choice, you would feed your baby only the best, most organic, nutrient-packed foods, right? The same thing applies to your social media feeds. Only showcase your best, most organized, idea-packed content. This is the content that will resonate with your audience and promote engagement.
Until next time,
Hello Boss Babes!
I’m Nicole! Owner of NV Esthetics.
I specialize in manicures and pedicures and would like to take a minute and discuss hand and foot care/maintenance with you.
Our winters are long and not so nice to our hands and feet often leaving them ignored.
So here’s some TIPS!
Most important is to schedule regular manicure and pedicure appointments every 4-8 weeks. Adding a warm paraffin treatment will help improve circulation and sooth aching joints as essential oils will help to soften and hydrate rough dry skin.