The struggle is real girls.

Being a business owner is one of the hardest things ever. And the crazy thing is, no one understands it. I think more than ever, being a business owner or entrepreneur is so glamorized. More people are doing it, more people are dreaming of doing it; but they don’t know the struggles.

‘Normal’ people go to work, then they get to go home and leave work at work. They get a paycheque without any other thought going into it. Unless maybe they’re thinking about asking for a raise.

Business owners not only half the time DON’T pay themselves, they put money INTO their business.

Why? You might ask?!

Because that’s what we do to see our dream turn into a reality. It’s how we grow. It’s what we do because we can’t imagine anything else. We do it because we want more. We want things on our own terms, done on our own timeline, in our own way. Working 9-5, collecting a paycheque just isn’t an option for us.

Sometimes friends & family don’t understand when we say, ‘I can’t, I have to work.’ No one but you sees the behind the scenes effort. And that’s okay because you don’t need glory for it, you need time.

If you’re a one woman show, LET ME APPLAUD YOU! This is extremely hard. Wearing like 17 different hats & still functioning as a human being.

If you run a team of employees, LET ME APPLAUD YOU! This is also extremely hard. Managing all the schedules & taking on each persons well being while still managing your own.

Sometimes it takes a breakdown to make a breakthrough.

I run two businesses on my own (that are both full time jobs) plus another business with partners (thank the Lord for them🙌🏼)I have never been anything other than an entrepreneur and honestly wouldn’t know how to. Sometimes this is scary. What if my businesses fail? What will I do?

But the rest of the time, this is wonderful. Even through ALL of the hardships, THIS is what I want. THIS is who I am. The blood, the sweat, and the tears (trust me there’s a lot of tears😂), nights of asking ‘WHY AM I DOING THIS!’ literally amount to nothing when I look at what I’m doing, what I’ve created, and what I’ve persevered through. All of the different aspects and adventures that my businesses bring me on a daily basis is enough for me. I wouldn’t have it any other way. I LOVE it.

Will it pay off? HELL YES.

And I can’t wait to see where this crazy amazing life of being a business owner will take me.

So, BOSSBABES. Let me finish with this. On good days, celebrate! On bad days, talk it out, over a bottle of wine. LEARN from your mistakes and understand where things went wrong. As long as your passion matches your vision, you are bound to go far.



xoxo Amy.

Meet Julie from Beauty 2 Brows.


With a passion and love for all things beauty, I have spent years in the industry perfecting my trades. As the owner of Beauty and Brows, I am proud to offer my clients the very best in the world of beauty, confidence, Microblading, powdered ombré, tattoo removal, and Advanced esthetics.

My specialty is eyebrows, I love being able to give my clients the Brows they have never had, it’s a real game changer once you have had your eyebrows done by me. I am always learning, paying for training, and always advancing my self in my career to be the best.


Eyebrows is all science, and every client has a different shape to frame there face nicely. I offer brow waxing, brow tints, and like I mentioned before all the latest technology for the eyebrows.

I feel like this day in age, a lot of professionals do not take their jobs seriously, and to me that’s crazy! I fix a lot of people’s bad brow jobs by removing them and giving them the Brows that they love. Remember, Brows always change a woman’s-mans face, they can make you look more elegant or honestly just crazy loco.

Do your research before picking anyone to do your eyebrows, or any beauty services, because you never know who is actually passionate about their jobs. I love helping all my clients feel & look just as good as they feel. My main priority is my clients, everyone who walks through my door always leaves beautiful and satisfied.


Thank You!


Our first ever YEGBOSSBABE Feature! We want to introduce you to local boss babes in the Edmonton area. As you may already know, in the New Year we are co-hosting an Introduction to Meditation and Mindfulness class. Our partner for this event is Adelle Burtic from Authentically Healing You. Adelle gets real with us and explains her experience so far as a female entrepreneur in the Edmonton area. She also shares with us her routine to reach Work\Life Balance in her daily life (take note, ladies. She’s a professional at that..;) )

Tracey Jazmin Photography

1. What is your business & why that field/service/product?

My business is about making people feel empowered and to help them find life balance.  I believe in sharing from the heart and being authentic, which is partially how my business name came about. My business name is Authentically Healing You and my focus is health & wellness. I am a certified yoga and meditation instructor and reiki master. I want to empower women, to help them find life balance {mentally, physically and emotionally}, whether that is through yoga, meditation or even the enjoyment of some of my hand-made products. I am often teaching a class, leading a women’s circle/workshop or creating some products for others to enjoy. Basically, my heart is always leading me to help others in a variety of roles.

2. What inspired you to start your own business?

Several things factored in to my decision to start my own business, which I think is common for many. First, I wanted to have some time flexibility. I know being an entrepreneur is a lot of work but the idea that I could work at my own pace was very appealing. Second, my husband and I wanted a family {we now have two beautiful kids} so I knew that I wanted to be home with them and have a business that could work with a family, not against it. Finally, I was inspired to challenge myself and work with my creativity. I have a passion to work with others and help make their lives better and starting my own business fed that passion and fire to share and create.

3. Do you have a go to quote/motto?

My motto is to be authentic. When I make any business decisions or choices I always reflect if it will be authentic for me and what I am building with my business. It helps me stay focused and be genuine.

4. What’s a personal goal of yours to accomplish? (time frame?)

A personal goal of mine is to complete my 500-hour yoga teacher training. This goal is important to me because I know it will enrich my practice of yoga and in the long run add value to my teachings. I have a three month old baby at home, so realistically I would like to do this in the next couple years.

5. Do you have a professional goal or set of goals for your business?

I like to dream big and one professional goal {a long-term goal} for me is to work internationally. I would love to eventually build my business and community up so that I can teach workshops and retreats around the world. I know that is not something that will happen this month, or maybe not even this year, but it is attainable so I think in the next couple years I can start to focus more on this goal. But I will make sure that my short-term goals align with my long-term vision. Two short-term goals for this year are to build community {with other entrepreneurs and with other women who want to feel empowered through yoga & meditation}, and to launch my online meditation project {still feeling vulnerable talking openly about it!}. I am hoping to have this project launched in January!

6. Why do you love being an entrepreneur?

I love being an entrepreneur because I am constantly challenged and it allows me the opportunity to do what I love. I know I love yoga, meditation and helping others, but I also love the idea of working hard to build something I can be proud of. Businesses are much like our children; we grow them, nurture them and create something amazing. I know it might be cheesy but that is honestly how I feel.

Tracey Jazmin Photography

7. Did you ever have a time where you wanted to give up? How did you overcome that feeing?

YES!!! Being an entrepreneur has many perks but it can be so tough some days. I have doubted that I am not good enough or strong enough to balance it all. Some days I have all these great ideas and I get so excited but then I think “Oh my God, can I do this?”.  Honestly, the people you have in your life can make a world of a difference when you start to doubt yourself or feel overwhelmed. I am grateful I have my husband and close friends to talk me up when I start to spiral down. A good support system is key for me. Luckily, in our city you can meet some great people that share this experience. YEGBOSSBABES is the perfect community to turn to when you need some support, inspiration or encouragement. So, if you don’t have a good support system in place you can make your own!

8. What’s your best or first boss babe moment? 

My first boss babe moment was when I stepped out of my comfort zone and held my first meditation circle at my home studio. I was not sure how it would go and if it would be received well, but the women that attended were amazing and had great things to say. I knew, from that moment, that I could do this. I felt like I could make a difference and add value to others. That was an empowering experience for me.

9. What platform do you find most successful/interaction from?

I am an Instagram fan. I find I get the most interaction and success with that platform and it is easy to use.

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Tracey Jazmin Photography

10. Work-life balance: What you do to destress? What is your must-have moment of the day (me time)?

I like to start my day having my morning coffee, like most people I imagine, but that half-hour or so the kids are mostly quiet {thankfully both are morning people so they are good in the morning} and I just sit and think about what I need to do for the day or week. Honestly, that 30 minutes to reflect is HUGE. Aside from that, I like to meditate, journal and have bubble baths. I try to meditate every day for 5-20 minutes {depending on my available time}, and I find I often fit it in in the evenings when the kids fall asleep. I journal once or twice a week to decompress my mind and throw all my ideas out on paper. And bubble baths are great too once a day if it works out! 🙂

11. What are you looking to learn from other YEGBOSSBABES in the community?

I know everyone has their own business flavor and I love seeing how others run their business. I believe we can all learn something from one another. The idea of community among entrepreneurs is fantastic; especially women, because women are naturally creators. I think being around other YEGBOSSBABES builds inspiration for my own business. When people are encouraging it builds you up and then you have that fire to support someone else…it is just a beautiful cycle.

Interested in being featured on YEGBOSSBABES? We are always looking: e-mail us []