Tipsy Tuesday is brought to you by Monika Social – a presenter at our upcoming Marketing Workshop [SOLD OUT – WAIT LIST OPEN]. Thank you Monika for sharing your feedback so far on the new Instagram TV app! View this video below for quick tips and tricks she has found using this new app & ideas on how to get started and ideas for content you may want to share. We know Monika will be sharing more about Instagram TV on her platform and hopefully with us again soon on Tipsy Tuesday! We hope to hear from you about your Instagram TV experience so far on our social media platforms and on our NEW Facebook GROUP!

Our Facebook Group is accepting new members now! We are happy to have a place for fellow YEGBOSSBABES come together, learn about eachother and from one another, provide and receive support from one another and connect with fellow female entrepreneurs in the Edmonton area. Please our Facebook group as an opportunity to share your goals, struggles, ideas, collaboration requests, and more with other YEGBOSSBABES. Just watch the magic happen when you contribute to conversations with other YEGBOSSBABES, meet new connections across different industries or within your own! We encourage support, tip sharing, promoting, and #realtalk

Courtesy of Monika Social
Follow Monika Social on Instagram 

Courtesy of Sara Jewell Photography

My name is Emilie and I am a portrait photographer based in Edmonton. I have been a photographer for 9 years now… wow time flies! I started as a wedding photographer but I am now only doing portraits, and especially women portraiture.

I have created this photo series called “The Truth in You” where I photograph women who want to celebrate themselves, despise what the society tells them to do or be and away from the beauty standards which are too restrictive. The society currently classifies women regarding their role (you are a mother, you are a wife, you are a daughter…) but women should not be defined by those roles only. You should be able to give yourself a photo session just because you want to celebrate YOU, without waiting to get married, become a mom or getting a promotion. Society teaches girls to be quiet, to follow the rules it has decided for them. Women are not allowed to be single, divorced, and with no kids without being judged EVERY DAY. And I don’t even start with the struggles the women of colour have to face, and also the LGBTQIA community. It takes every human to change the standards but we will get there one step at a time.

I started my own business 9 years ago when I quit my job as a corporate lawyer. As much as I loved my studies, I hated the job and could not see myself being a lawyer my entire life. So I had an opportunity to start my own business and I did it. I never looked back!

I must say being my own boss and having my own business has been eye opening for me. I never thought of myself as an entrepreneur (everyone in my family is a teacher) but I learned along the way, and I love being an entrepreneur now. I love meeting new people all the time, I love having a flexible schedule, I love being my own boss and making the decisions about my business. I am totally in charge of how I do my business and it has been life changing.

One of my professional goals is to open my own studio one day. To have my own space where I could work with other creatives. It’s a big goal for me because I have a very specific idea of what I want (design of the space, the size, the light, etc.) and it’s not something that I can just “rent”. I would need to think of every detail, design the space and maybe even build it myself… well hire someone to build what I want!

Being a small business owner is not always easy though. And I wanted to give up many times! I almost got a 9-5 job a few years ago when I moved to Edmonton and I had to start over here. Long short story about me: I was born and raised in Reunion Island, a French island located in the Indian Ocean nead Madagascar and I moved to Canada in 2011. I lived in Quebec for 5 years before moving to Edmonton in 2016. Nobody knew me in Edmonton and I had t start my photography business from zero. This is when I wanted to give up. But I did not and now my business is doing very well.

One of my mentors, Seth Godin, wrote this and it just sticks with me now: We fail when we give up too soon. Sometimes, well often, the moment we want to give up is actually the moment we need to push forward.

I remember the first time someone in Edmonton came to me at an event and asked me if I was Emilie Iggiotti, and I said yes, and they complimented me on my work and told me they love my work. That’s when I told myself: Okay this is good, people know who you are now, it’s getting there.

Also, because I use Instagram a lot, lots of people “know” me from this platform. Which is very cool! I found that Instagram completely changed the way we interact with each other. I feel like I have a community of people who know me and who I know even if we never really met in real life. And when we meet in real life, we feel like we know each other. It’s the same for my clients. They feel like they know me already and it creates a feeling of trust even before the photo session. And because I work a lot and I spend a lot of time on Instagram, my favourite thing to do when I am not working is going to a coffee shop with a book and just chill. But it’s very hard to do for me. My brain is always working and even when I am supposed to read and chill, I think of a million different ideas for a photo session or for my business. I found that boxing really helps me to disconnect. So I do that a lot!

I love the community of small business owners in Edmonton. We are all very supportive of each other. I try to attend lots of markets or special events and support local businesses. I try to also shop local as much as I can. I met a lot of amazing inspiring women in Edmonton. The way they conduct their business helps me being a better business person. I am always looking for inspiration from other businesses. So I would say I am just looking for that. And it’s a big thing for me. I don’t think we can have a business and not be inspired. We need inspiration every day… inspiration to keep going, to get better, to evolve, to improve our products, our services. Without inspiration, we are not going anywhere. So, cheers to being inspired by other YEGBOSSBABES!

Emilie Iggiotti

Introducing to you a brand new beauty salon that just opened up this month called MYX Beauty. The owners Hair By Shakera and Hair By Lauren Kyle are over the moon excited about this new venture they are creating for Hairstylists in YEG.


Hello Ladies! My name is Lauren I am one of the owners of MYX Beauty. I’ve been doing hair for over 7 years. I started out in the Hair Industry at a very young age and got my red seal at the age of 19. I use to work at many high end salons around Edmonton but I learnt quickly that working for another company wasn’t my passion. Two years ago I opened up my first one chair salon that was located in a beauty house just off Whyte Ave. Shortly after opening my salon I reconnected with Shakera. We use to work with eachother at a past salon. Shakera and I always got along. Anytime Shakera was doing the extension install and I was doing the colour our clients would tell us we are the “dream team” haha it sounds so silly but it was true! We understood eachother like we were sisters growing up together for years! It always felt so natural. This moment on I knew Shakera and I would be the perfect match to create a successful business. This is when we started MYX Beauty.


What is your professional goal for your business?

Our goal for MYX Beauty is to create a atmosphere for all stylists to own their own business. We help all our staff understand what it takes to own a business for example how much money you need to save for taxes & GST, What cashing out system / booking system you should use, how to advertise your business and the quickest most effective way to build a successful clientele. Most salons don’t want their staff to own their own business as their goal is for them to stay working under their salon. BUT MYX Beauty is a one of a kind salon. We consider our salon a support group for all independent stylists to have guidance for a successful future! We still have room for more stylist to join in the future so if you’re thinking about making that jump into owning your own business Keep MYX Beauty in your mind!

What Platform do you find most success from?

I feel like every company is different depending on their clientele they are trying to attract. Personally I found more success from Instagram but Shakera found more success from Facebook. I have a younger clientele as I specialize in Long Hair Balayage. Shakera has a older clientele because she specializes in Hair Replacement & Extensions. For some reason that’s just how social media is going these days!

Did you ever have times where you wanted to give up? How did you overcome that feeling?

Shakera and I had lots of moments where we felt that way. What’s amazing about having a business partner is the support. One day I’ll feel so overwhelmed that I just want to quit but then Shakera will bring me back up and give me that confidence that all this work will pay off one day… which eventually it did! If you’re stuck in that moment where you want to give up and don’t have the support like I did from my amazing business partner then that’s when you turn to a community like YEG BOSS BABES. Everyone on this page will give you that motivation to keep going! We are all here to help!


Interested in being featured? email us at 


The struggle is real girls.

Being a business owner is one of the hardest things ever. And the crazy thing is, no one understands it. I think more than ever, being a business owner or entrepreneur is so glamorized. More people are doing it, more people are dreaming of doing it; but they don’t know the struggles.

‘Normal’ people go to work, then they get to go home and leave work at work. They get a paycheque without any other thought going into it. Unless maybe they’re thinking about asking for a raise.

Business owners not only half the time DON’T pay themselves, they put money INTO their business.

Why? You might ask?!

Because that’s what we do to see our dream turn into a reality. It’s how we grow. It’s what we do because we can’t imagine anything else. We do it because we want more. We want things on our own terms, done on our own timeline, in our own way. Working 9-5, collecting a paycheque just isn’t an option for us.

Sometimes friends & family don’t understand when we say, ‘I can’t, I have to work.’ No one but you sees the behind the scenes effort. And that’s okay because you don’t need glory for it, you need time.

If you’re a one woman show, LET ME APPLAUD YOU! This is extremely hard. Wearing like 17 different hats & still functioning as a human being.

If you run a team of employees, LET ME APPLAUD YOU! This is also extremely hard. Managing all the schedules & taking on each persons well being while still managing your own.

Sometimes it takes a breakdown to make a breakthrough.

I run two businesses on my own (that are both full time jobs) plus another business with partners (thank the Lord for them🙌🏼)I have never been anything other than an entrepreneur and honestly wouldn’t know how to. Sometimes this is scary. What if my businesses fail? What will I do?

But the rest of the time, this is wonderful. Even through ALL of the hardships, THIS is what I want. THIS is who I am. The blood, the sweat, and the tears (trust me there’s a lot of tears😂), nights of asking ‘WHY AM I DOING THIS!’ literally amount to nothing when I look at what I’m doing, what I’ve created, and what I’ve persevered through. All of the different aspects and adventures that my businesses bring me on a daily basis is enough for me. I wouldn’t have it any other way. I LOVE it.

Will it pay off? HELL YES.

And I can’t wait to see where this crazy amazing life of being a business owner will take me.

So, BOSSBABES. Let me finish with this. On good days, celebrate! On bad days, talk it out, over a bottle of wine. LEARN from your mistakes and understand where things went wrong. As long as your passion matches your vision, you are bound to go far.



xoxo Amy.

Meet Julie from Beauty 2 Brows.


With a passion and love for all things beauty, I have spent years in the industry perfecting my trades. As the owner of Beauty and Brows, I am proud to offer my clients the very best in the world of beauty, confidence, Microblading, powdered ombré, tattoo removal, and Advanced esthetics.

My specialty is eyebrows, I love being able to give my clients the Brows they have never had, it’s a real game changer once you have had your eyebrows done by me. I am always learning, paying for training, and always advancing my self in my career to be the best.


Eyebrows is all science, and every client has a different shape to frame there face nicely. I offer brow waxing, brow tints, and like I mentioned before all the latest technology for the eyebrows.

I feel like this day in age, a lot of professionals do not take their jobs seriously, and to me that’s crazy! I fix a lot of people’s bad brow jobs by removing them and giving them the Brows that they love. Remember, Brows always change a woman’s-mans face, they can make you look more elegant or honestly just crazy loco.

Do your research before picking anyone to do your eyebrows, or any beauty services, because you never know who is actually passionate about their jobs. I love helping all my clients feel & look just as good as they feel. My main priority is my clients, everyone who walks through my door always leaves beautiful and satisfied.


Thank You!


Our first ever YEGBOSSBABE Feature! We want to introduce you to local boss babes in the Edmonton area. As you may already know, in the New Year we are co-hosting an Introduction to Meditation and Mindfulness class. Our partner for this event is Adelle Burtic from Authentically Healing You. Adelle gets real with us and explains her experience so far as a female entrepreneur in the Edmonton area. She also shares with us her routine to reach Work\Life Balance in her daily life (take note, ladies. She’s a professional at that..;) )

Tracey Jazmin Photography

1. What is your business & why that field/service/product?

My business is about making people feel empowered and to help them find life balance.  I believe in sharing from the heart and being authentic, which is partially how my business name came about. My business name is Authentically Healing You and my focus is health & wellness. I am a certified yoga and meditation instructor and reiki master. I want to empower women, to help them find life balance {mentally, physically and emotionally}, whether that is through yoga, meditation or even the enjoyment of some of my hand-made products. I am often teaching a class, leading a women’s circle/workshop or creating some products for others to enjoy. Basically, my heart is always leading me to help others in a variety of roles.

2. What inspired you to start your own business?

Several things factored in to my decision to start my own business, which I think is common for many. First, I wanted to have some time flexibility. I know being an entrepreneur is a lot of work but the idea that I could work at my own pace was very appealing. Second, my husband and I wanted a family {we now have two beautiful kids} so I knew that I wanted to be home with them and have a business that could work with a family, not against it. Finally, I was inspired to challenge myself and work with my creativity. I have a passion to work with others and help make their lives better and starting my own business fed that passion and fire to share and create.

3. Do you have a go to quote/motto?

My motto is to be authentic. When I make any business decisions or choices I always reflect if it will be authentic for me and what I am building with my business. It helps me stay focused and be genuine.

4. What’s a personal goal of yours to accomplish? (time frame?)

A personal goal of mine is to complete my 500-hour yoga teacher training. This goal is important to me because I know it will enrich my practice of yoga and in the long run add value to my teachings. I have a three month old baby at home, so realistically I would like to do this in the next couple years.

5. Do you have a professional goal or set of goals for your business?

I like to dream big and one professional goal {a long-term goal} for me is to work internationally. I would love to eventually build my business and community up so that I can teach workshops and retreats around the world. I know that is not something that will happen this month, or maybe not even this year, but it is attainable so I think in the next couple years I can start to focus more on this goal. But I will make sure that my short-term goals align with my long-term vision. Two short-term goals for this year are to build community {with other entrepreneurs and with other women who want to feel empowered through yoga & meditation}, and to launch my online meditation project {still feeling vulnerable talking openly about it!}. I am hoping to have this project launched in January!

6. Why do you love being an entrepreneur?

I love being an entrepreneur because I am constantly challenged and it allows me the opportunity to do what I love. I know I love yoga, meditation and helping others, but I also love the idea of working hard to build something I can be proud of. Businesses are much like our children; we grow them, nurture them and create something amazing. I know it might be cheesy but that is honestly how I feel.

Tracey Jazmin Photography

7. Did you ever have a time where you wanted to give up? How did you overcome that feeing?

YES!!! Being an entrepreneur has many perks but it can be so tough some days. I have doubted that I am not good enough or strong enough to balance it all. Some days I have all these great ideas and I get so excited but then I think “Oh my God, can I do this?”.  Honestly, the people you have in your life can make a world of a difference when you start to doubt yourself or feel overwhelmed. I am grateful I have my husband and close friends to talk me up when I start to spiral down. A good support system is key for me. Luckily, in our city you can meet some great people that share this experience. YEGBOSSBABES is the perfect community to turn to when you need some support, inspiration or encouragement. So, if you don’t have a good support system in place you can make your own!

8. What’s your best or first boss babe moment? 

My first boss babe moment was when I stepped out of my comfort zone and held my first meditation circle at my home studio. I was not sure how it would go and if it would be received well, but the women that attended were amazing and had great things to say. I knew, from that moment, that I could do this. I felt like I could make a difference and add value to others. That was an empowering experience for me.

9. What platform do you find most successful/interaction from?

I am an Instagram fan. I find I get the most interaction and success with that platform and it is easy to use.

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Tracey Jazmin Photography

10. Work-life balance: What you do to destress? What is your must-have moment of the day (me time)?

I like to start my day having my morning coffee, like most people I imagine, but that half-hour or so the kids are mostly quiet {thankfully both are morning people so they are good in the morning} and I just sit and think about what I need to do for the day or week. Honestly, that 30 minutes to reflect is HUGE. Aside from that, I like to meditate, journal and have bubble baths. I try to meditate every day for 5-20 minutes {depending on my available time}, and I find I often fit it in in the evenings when the kids fall asleep. I journal once or twice a week to decompress my mind and throw all my ideas out on paper. And bubble baths are great too once a day if it works out! 🙂

11. What are you looking to learn from other YEGBOSSBABES in the community?

I know everyone has their own business flavor and I love seeing how others run their business. I believe we can all learn something from one another. The idea of community among entrepreneurs is fantastic; especially women, because women are naturally creators. I think being around other YEGBOSSBABES builds inspiration for my own business. When people are encouraging it builds you up and then you have that fire to support someone else…it is just a beautiful cycle.

Interested in being featured on YEGBOSSBABES? We are always looking: e-mail us []