It is time to get comfortable with the most powerful search engine in the world with the help of Google Partner and Marketing Guru Sarah Van Marketing! Using this tool to its full capacity seems like a staple for businesses these days to thrive online globally and locally. This workshop is specifically designed for Edmonton businesses desiring to emphasize their online presence locally and beyond! Check out details below:
Part 1: SHOWING UP ON GOOGLE SEARCH AND GOOGLE MAPS.
Connect with your customers when they search for you on Google.
Learn how to set up your business listing on Google and verify your ownership.
Make updates from your Google My Business dashboard. Receive notifications when clients leave a review, and build brand loyalty by responding. Post live updates and respond to google messages via text.
Part 2: OPTIMIZING YOUR WEBSITE FOR SEO.
Have your website show when your customers search for products and services like yours. Edit your headings and sub headings to targeted keywords.
Learn how to add write ups that draw views to your pages.
Optimize your images by filling out names and descriptions.
Add Google Analytics to track where your visitors are coming from.
Use Google Trends to locate popular search terms. Create visually appealing content. Try different formats, such as video, how to articles, top 10 lists and educational material.
Receive ROI that is measurable on your brand across a variety of touchpoints.
WHAT TO EXPECT:
This presentation uses examples from clients both what was done correctly and mistakes that can be learned from. It provides valuable information that can be adapted to any Edmonton business. The insights gained on Google and marketing strategy can help attendees unlock new opportunities. Once business owners are able to look at the actionable numbers to make business decisions, they will succeed! Our expert, Sarah van Dusen, will answer any questions your audience has and explain all items in easy to understand terms.
Attendees will receive a mini Social Media Guide and can receive a consult of 1 hour for an additional fee of $75. This fee can be applied towards a Google My Business set up if attendees choose to purchase one from Sarah Van Marketing. (Normal GMB fee $250+GST)
THE RELEVANCE TO COMMUNICATION AND EMERGING BUSINESS TRENDS:
The engagement of Sarah's presentation is high, using examples that show how to reach your target demographic. Helping YOU figure out what your audience is searching for, and how they will find their business online. Get ready to learn how to engage and interact with your audience in order to convert that connection into a customer. These channels will drive conversations and calls to action. After measuring which channels have a higher ROI, taking steps to sustain those efforts.
5:45 - 5:59 PM: Doors open for registration, find your seat, grab a coffee and snack!
6:00 - 6:10 PM: Workshop Introduction by YEG BOSS BABES
6:10 - 6:45 PM: PART 1: SHOWING UP ON GOOGLE SEARCH AND GOOGLE MAPS
6:45 - 7:00 PM: Round Table for Part 1
7:00 - 7:35 PM: PART 2: OPTIMIZING YOUR WEBSITE FOR SEO
7:35 - 8:00 PM: Round Table for Part 2
*Note: Our workshop will promptly begin at 6:00PM. Please arrive 15 minutes early to settle in to your seat and grab a tea or coffee.
**Check in will occur upon arrival by name starting at 5:45PM.
A special Thank You to the team at ATB Entrepreneur Centre for kindly sharing your beautiful space with our community. Your commitment to growing local Entrepreneurs is very much appreciated. To learn more about ATB Entrepreneur Centre and how they can assist you, please connect with us!